Beginning November 2016, Wargaming and GameInfluencer partnered for an ongoing marketing campaign for World of Tanks, World of Warships and World of Tanks Blitz. Since then, the partnership resulted in more than 100 videos with over 7 million combined views.
The campaign targets markets across Europe. It includes different kinds of videos, ranging from classic Let´s Plays to Integrations and Music Videos.
The goal of the partnership is to acquire long term users for the best possible price. Important measurements are the cost per acquisition (CPA), for each user that downloaded the game, as well as the CPE or cost per engagement. CPE is defined by the client as cost per user that played the first in-game battle.
Campaign
More than 100 influencers participated in the campaign. Here are a few of the many videos released:
Cookie M: 1.3 Million Views | 0.5 € CPA | 0.8 € aCPA
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Aethelthryth: 33,000 Views | 0.2 € CPA | 0.3 € aCPA
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VoodooHeadsTV: 15,000 Views | .9 € CPA | 1.6 € eCPA
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Trex: 19,000 Views | 1.5 € CPA | 2.8 € eCPA
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Roth Wellden: 36,000 Views | 10. € CPA | 1.5 € eCPA
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Timeline
