How Paradox Interactive Promoted Age of Wonders: Planetfall on YouTube
Working previously with Paradox Interactive on other titles such as Stellaris made it very exciting to develop a new creative influencer marketing campaign for Age of Wonders: Planetfall. Paradox decided again to collaborate with GameInfluencer on a YouTube full feature and integration campaign.
7 micro and macro influencers were chosen and collaborated with to generate 7 long-term content pieces for Paradox Interactive. Solo or together with friends, gaming influencers gave Age of Wonders the spotlight on their YouTube Channel, creating a unique full feature content piece.
Campaign Goal
The campaign strategy for Age of Wonders: Planetfall with Paradox Interactive was to look for very close fitting gaming influencers that enjoy turn-based strategy games. Interesting markets for this campaign were the US, UK and Germany. The goal of the campaign was to capture audience’s interest for Age of Wonders: Planetfall and ultimately generate an uplift for purchases.
Meet the Influencers
Captain Jack
203K Subscribers
Drew Durnil
629K Subscribers
Frag Nart
135K Subscribers
Pixelated Apollo
751K Subscribers
PotatoMcWhiskey
171K Subscribers
Pravus Gaming
441K Subscribers
SergiuHDHQ
916K Subscribers
Fan Engagement
Engagements on all 7 content pieces were relavitely well with an average of 4.51% for each influencer. Audiences were excited to see a second episode of Age of Wonders: Planetfall, while others were convinced to buy it straight away. We are sure Paradox Interactive also expierenced an organic uplift for this game.
This game looks realy good, and you’re content makes it a lot better. Are you planning on making more of this amazing game? Would be great!!
Mike Schouten
Officer, can we have a sneak peek of season two
KJU
I might have to pick this game up
Cole Taylor
Really good this game 🙂
I don’t have a name
Other Case Studies:
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It’s your turn!
Do you want to work with micro and macro influencers as well? Our team has all the experience you need to get started. Tell us about your game or product, and we’ll be in touch shortly.
