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Influencer Marketing Blog

The Missing Link in Your Content Strategy

The Missing Link in Your Content Strategy

It’s been just over two decades since Bill Gates ominously declared, “Content is King”. Though many may have disagreed at the time, Mr. Gates’ seemingly clairvoyant statement has proven to be absolutely true. Thus with content being the ruling method of...

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Why There (probably) isn´t an Influencer for Your Game

Why There (probably) isn´t an Influencer for Your Game

Choosing the right channels is essential to the success of every Influencer Marketing campaign. With millions and millions of influencers out there, it should be absolutely no problem finding the perfect one, right?   Unfortunately, it’s not that easy.  ...

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The Biggest 2018 Influencer Marketing Trends

The Biggest 2018 Influencer Marketing Trends

With the new year right around the corner, the GameInfluencer team has begun reflecting on the upcoming influencer marketing trends as they relate to gaming and what opportunities they present. Here’s an outline of the top 8 trends we predict will dominate 2018. 1....

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What’s happening to Supercell’s games on YouTube?

What’s happening to Supercell’s games on YouTube?

The mobile games scene on YouTube has been dominated by games from mobile publisher Supercell with Clash of Clans and Clash Royale leading the way. However, looking at recent figures it appears that viewer interest could be dwindling and streamers are...

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Top 10 Clash of Clans YouTubers

Top 10 Clash of Clans YouTubers

Clash of Clans was the first mobile game that went huge on YouTube. It was the reason behind countless channels and as such has built up a huge following. While it once was the biggest game bar none, it unfortunately lost this title along with some of its’...

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Top 10 Pokémon Go YouTubers

Top 10 Pokémon Go YouTubers

Pokémon Go had the biggest hype when it was released in July 2016. Many of the biggest influencers picked it up and new channels started to grow like crazy. Since then, the game went through a consolidation phase, yet is still huge on YouTube and one of...

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Top 10 Clash Royale YouTubers

Top 10 Clash Royale YouTubers

Since its release in early 2016, Supercell´s Clash Royale has built the largest YouTube fan base of all mobile games: Hundreds of thousands of YouTube channels play the game and millions of viewers watch it. Along with Clash of Clans and Pokémon Go it´s...

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