News and updates from the influencer marketing world

Influencer Marketing Blog

What I Learned After Spending 4 Days with Influencers

What I Learned After Spending 4 Days with Influencers

Two weeks ago, I had the opportunity to travel to the Digital Games Conference in Dubai with my colleague, Stefan, and five YouTube Creators: Agent GB, Chaotic, ClayClaim, NoughtPointFourLIVE, and PDK Films.   As the Head of Business Development, my primary role is...

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Implications of the GDPR on (Influencer) Marketing

Implications of the GDPR on (Influencer) Marketing

Whether you are a marketing professional or not, you will want to familiarize yourself with an upcoming regulatory change that is bound to affect all of us: the EU’s General Data Protection Regulation, or GDPR. Why should you care about these four letters? Well, they...

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The Rise of Micro Influencers

The Rise of Micro Influencers

For years, many brands relied on celebrity marketing as a means to promote their brand. Though working with such public figures has become increasingly less popular due to high costs and diminishing ROI. And while working with celebrities is still a tactic that many...

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VERO: Is There Room for Another Social Media Platform?

VERO: Is There Room for Another Social Media Platform?

Vero, the newly viral social media app which launched in 2015, has experienced explosive growth over the past few weeks  -- going from 150,000 users to over 3 million. Driven by a strong PR push and synchronized influencer partnerships, the app is now making waves...

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5 Tips That Will Help Grow Your Influencer Business

5 Tips That Will Help Grow Your Influencer Business

Everyone is doing influencer marketing nowadays, but it´s still not mapped out completely. Even though every campaign and every approach is different, there are certainly some factors, that impact the success of every influencer campaign. Check out these 5 tips, that...

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Top 10 Food & Cooking YouTubers

Top 10 Food & Cooking YouTubers

It´s not a secret that many games can be advertised best outside the core-gaming area. Cooperations with cooking influencers have done wonders for Gameinfluencer in the past. With more and more consumers looking for online cooking inspiration beyond their...

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The Basics of Influencer Marketing

The Basics of Influencer Marketing

Influencer Marketing is taking the world by storm. Nearly every industry -- gaming, retail, and even less obvious ones like pharma -- is in the influencer marketing game and rightfully so in today’s competitive relationship economy.   Influencer marketing, defined as...

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Fraud Alert: How to Spot a Fake Influencer

Fraud Alert: How to Spot a Fake Influencer

In 2017 brands spent roughly $1 Billion in Instagram influencer marketing alone.   Instagram, of course, is not the only channel that influencers operate on. Many actively collaborate with brands on three or even four platforms like YouTube, Facebook, and Twitter, to...

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