News and updates from the influencer marketing world

Influencer Marketing Blog

The Rise of Micro Influencers

The Rise of Micro Influencers

For years, many brands relied on celebrity marketing as a means to promote their brand. Though working with such public figures has become increasingly less popular due to high costs and diminishing ROI. And while working with celebrities is still a tactic that many...

read more
VERO: Is There Room for Another Social Media Platform?

VERO: Is There Room for Another Social Media Platform?

Vero, the newly viral social media app which launched in 2015, has experienced explosive growth over the past few weeks  -- going from 150,000 users to over 3 million. Driven by a strong PR push and synchronized influencer partnerships, the app is now making waves...

read more
5 Tips That Will Help Grow Your Influencer Business

5 Tips That Will Help Grow Your Influencer Business

Everyone is doing influencer marketing nowadays, but it´s still not mapped out completely. Even though every campaign and every approach is different, there are certainly some factors, that impact the success of every influencer campaign. Check out these 5 tips, that...

read more
Top 10 Food & Cooking YouTubers

Top 10 Food & Cooking YouTubers

It´s not a secret that many games can be advertised best outside the core-gaming area. Cooperations with cooking influencers have done wonders for Gameinfluencer in the past. With more and more consumers looking for online cooking inspiration beyond their...

read more
The Basics of Influencer Marketing

The Basics of Influencer Marketing

Influencer Marketing is taking the world by storm. Nearly every industry -- gaming, retail, and even less obvious ones like pharma -- is in the influencer marketing game and rightfully so in today’s competitive relationship economy.   Influencer marketing, defined as...

read more
Fraud Alert: How to Spot a Fake Influencer

Fraud Alert: How to Spot a Fake Influencer

In 2017 brands spent roughly $1 Billion in Instagram influencer marketing alone.   Instagram, of course, is not the only channel that influencers operate on. Many actively collaborate with brands on three or even four platforms like YouTube, Facebook, and Twitter, to...

read more
The Missing Link in Your Content Strategy

The Missing Link in Your Content Strategy

It’s been just over two decades since Bill Gates ominously declared, “Content is King”. Though many may have disagreed at the time, Mr. Gates’ seemingly clairvoyant statement has proven to be absolutely true. Thus with content being the ruling method of...

read more

Contact us

GameInfluencer GmbH
Holzstraße 28
80469 München
Germany

Get in touch with us!