News and updates from the influencer marketing world

Influencer Marketing Blog

Top 10 Food & Cooking YouTubers

Top 10 Food & Cooking YouTubers

It´s not a secret that many games can be advertised best outside the core-gaming area. Cooperations with cooking influencers have done wonders for Gameinfluencer in the past. With more and more consumers looking for online cooking inspiration beyond their...

read more
The Basics of Influencer Marketing

The Basics of Influencer Marketing

Influencer Marketing is taking the world by storm. Nearly every industry -- gaming, retail, and even less obvious ones like pharma -- is in the influencer marketing game and rightfully so in today’s competitive relationship economy.   Influencer marketing, defined as...

read more
Fraud Alert: How to Spot a Fake Influencer

Fraud Alert: How to Spot a Fake Influencer

In 2017 brands spent roughly $1 Billion in Instagram influencer marketing alone.   Instagram, of course, is not the only channel that influencers operate on. Many actively collaborate with brands on three or even four platforms like YouTube, Facebook, and Twitter, to...

read more
The Missing Link in Your Content Strategy

The Missing Link in Your Content Strategy

It’s been just over two decades since Bill Gates ominously declared, “Content is King”. Though many may have disagreed at the time, Mr. Gates’ seemingly clairvoyant statement has proven to be absolutely true. Thus with content being the ruling method of...

read more
Why There (probably) isn´t an Influencer for Your Game

Why There (probably) isn´t an Influencer for Your Game

Choosing the right channels is essential to the success of every Influencer Marketing campaign. With millions and millions of influencers out there, it should be absolutely no problem finding the perfect one, right?   Unfortunately, it’s not that easy.  ...

read more
The Biggest 2018 Influencer Marketing Trends

The Biggest 2018 Influencer Marketing Trends

With the new year right around the corner, the GameInfluencer team has begun reflecting on the upcoming influencer marketing trends as they relate to gaming and what opportunities they present. Here’s an outline of the top 8 trends we predict will dominate 2018. 1....

read more

Contact us

GameInfluencer GmbH
Holzstraße 28
80469 München
Germany

Get in touch with us!