Bloodline: Heroes of Lithas Case Study 2022

How GOAT Games successfully launched Bloodline: Heroes of Lithas with GameInfluencer

Last summer, our team dived into a fantasy world full of demons, demi-gods, elves, orcs, and other diverse cultures and races. GOAT Games reached out to us as they were looking for influencer marketing campaign support for the launch of their new mobile game — Bloodline: Heroes of Lithas.

Bloodline: Heroes of Lithas is a hero-collector fantasy RPG with a 3D art style in which you can build your kingdom and collect champions to defend it and the world. But even better, you can create your own unique legendary champions by combining the bloodlines of Elves, Demons, Demi-Gods, Orcs, Dwarves, Lycans, Dragonborn, Vampires, etc.

To promote Bloodline, we developed a cross-platform campaign for Youtube and Twitch, where we collaborated with 84 influencers. The campaign lasted 7 months and successfully resulted in 2 interactive twitch streams and 99 YouTube video integrations. So let’s take a closer look at it.

Campaign Goal

The campaign goal for Bloodline: Heroes of Lithas was to support the title in entering the gaming market and generate as much buzz and hype as possible. The influencers were also encouraging viewers and players to redeem a gift code for getting exclusive in-game rewards and participating in limited-time holiday events such as Thanksgiving, Christmas, etc.

We primarily focused on the DE, FR, ITA, and EN markets and partnered with 84 influencers with the right target audience for Bloodline’s gameplay. This time we also collaborated not only with the gaming creators but also worked with the channels dedicated to anime, movie reviews, politics, science, tech, and LEGO building.

We started with the launch announcement for the EN market in June, which successfully resulted in 11 pre-roll integrations on YouTube, 2 live streams on Twitch, and 3.6M+ hours of total watch time.

The launch for the EU market took place in September when 23 YouTube influencers participated in the campaign. The most memorable videos were created by Tearless Raptor (Conversion Rate: 36.93%), Astro-Tim (Conversion Rate: 36.63%), and Kaizen! (Conversion Rate: 33.88%).

Meet the Influencers

Anime Balls Deep

1.64M+ Subscribers

United Plays

387K+ Subscribers

MandJTV Plays

843K+ Subscribers

Fuzay²

437K+ Subscribers

Quei Due Sul Gaming

594K+ Subscribers

iCrimax

3.09M+ Subscribers

Kurono

930K+ Subscribers

Goji

344K+ Subscribers

Campaign Video Content

We collaborated with well-known Youtube and Twitch content creators like Anime Balls Deep, United Plays, and many more. In total 101 content pieces were produced by influencers both for EN and EU markets. Below are a few showcased: