How Bytro Labs Boosted their Call of War Influencer Marketing Campaign
Bytro Labs was looking to increase their registrations and player count for their famous strategy based game: Call of war. The Call of War campaign concept was a massive multiplayer war, where the creators had their fans play with them in an intensive World War II scenario.
100 Players competed for their nations and a series of videos from each influencer was created to highlight the mind-blowing conflicts across the globe. This case study elaborates on how Bytro Labs collaborated with 8 influencers to expand their Call of War player base.
The Call of War campaign creative strategy with Bytro Labs was to create youtube content with gaming influencers interested in strategic based games. Bytro Labs decided to work with 8 different youtube gaming influencers who created 37 pieces of Call of War content on their channel. The goal was to create a range of content to boost reach and registration for Call of War.
Meet the Influencers
With an average click-through rate of nearly 4% and nearly 25% click to registration rate, fans enjoyed being part of the Call of War content from their favorite influencer.
Played this game for a few years now, took a break but as soon as i saw this video, I immediately started up call of war, get ready for the renewed fury of Arkhangelsk!Kalino Ruiz
I started playing when Raptor did and now this is my 4th game I am playing at the same time what can go wrong as the greatest country in the world 🙂The random guy
I’ve played a lot of call of war, so watch out for Sweden 😀Lil Pimp
This game is literally one of my favorite games Apollo. I’ve been following you for so very long so please make another game. I want to play with all the members of the community.Magdiel Paz
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