In 2017 brands spent roughly $1 Billion in Instagram influencer marketing alone. Instagram, of course, is not the only channel that… Read More
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The Rise of Micro-Influencers
For years, many brands relied on celebrity marketing as a means to promote their brand. Though working with such public… Read More
Tech-Platform or Agency – The Best Helpers For Your Influencer Marketing Campaign
With the influencer marketing industry expected to be anywhere from a $5 to $10 billion industry within the next five years, it’s… Read More
Implications of the GDPR on (Influencer) Marketing
Whether you are a marketing professional or not, you will want to familiarize yourself with an upcoming regulatory change that… Read More
Best Practices for Asian Publishers Approaching European Influencer Marketing
Asia has some of the world’s most successful game developers and publishers in the mobile sector. In the past few… Read More
What I Learned After Spending 4 Days with Influencers
Two weeks ago, I had the opportunity to travel to the Digital Games Conference in Dubai with my colleague, Stefan,… Read More
Top 10 Food & Cooking YouTubers
It´s not a secret that many games can be advertised best outside the core-gaming area. Cooperations with cooking influencers have… Read More
VERO: Is There Room for Another Social Media Platform?
Vero, the newly viral social media app which launched in 2015, has experienced explosive growth over the past few weeks —… Read More
What’s happening to Supercell’s games on YouTube?
To date, the mobile gaming scene on YouTube has only really seen three games consistently proving they are able to… Read More
The Biggest 2018 Influencer Marketing Trends
With the new year right around the corner, the GameInfluencer team has begun reflecting on the upcoming influencer marketing trends… Read More
