January 15th, 2021
Twitch sponsorships are growing in all genres, especially in current time where online connectivity has become more important than ever. One of the most known streaming platforms out there is twitch.tv.
Starting off as a game streaming platform, twitch has quickly become a leading all genre streaming platform where you can even watch your favorite influencer cook breakfast. So alongside gaming and Esports (the main attractions), you can find music, art, podcasts, talk shows and In real life content. Think Youtube, but live.
So who do you sponsor?
The idea is quite simple. Content creators on twitch (known as twitch streamers) consistently put out content to entertain viewers. Some of them have gained huge followings and audiences with extremely high viewership engagements. These audiences are very receptive to advertising on Twitch and harness huge buying power. You can find anything from mainstream to total niche.
So who watches twitch?
Twitch has released their own statistics and we know that the average viewer is a 21 year old male. For many marketers, this young adult male audience is very hard to reach. Twitch marketing is a strong choice for anyone looking to connect with this demographic.
Additionally, 82% of the audience is male and twitch.tv alone has over 100 million monthly active users.
What type of brands do twitch sponsorships?
Pretty much any genre. Known names like Mastercard, Redbull, Statefarm, Logitech and many other have already found their way into sponsored stream campaigns.
Why twitch sponsorship streamers?
Streaming sponsors have somewhat become mainstream in the community, but that does not mean its too late to start.
Streaming platforms like twitch provide you an audience group that you have difficulties reaching with traditional marketing strategies. Furthermore, you can choose your target audience.
What is the right strategy?
Engaging content. You have probably heard it 100 times before, but it is true. If you are unable to create engaging content with influencers, where the content speaks for itself, then your campaign will flop.
If you are able to connect with the streamer’s content and authentically incorporate your promotion, you may have found yourself a very successful sponsored stream campaign.
Set yourself a streaming campaign goal so you can find out what works best for your brand, when testing stream sponsoring. More importantly, understand the twitch community and find the perfect fit influencer.
What type of twitch sponsorships are possible?
There are many creative strategies to sponsor influencers, here is a list of a few:
🚀Permanent sponsor logo
🚀Stream layout ad placement
Twitch influencers are hungry for twitch sponsorships, drive measurable ROI and are under utilized by brands today.
If you want to find out more about creative strategies – feel free to reach out to us 🙂