Reaching Wide Audiences with Facebook
Being the most widely used Social Media platform in the world, Facebook enables your to connect with your perfect target audience. Thanks to its massive user base, it gives the opportunity to reach bigger audiences across the world. Due to Facebook being around for more than 10 years, it offers a vast feature set to cover every social media needs. From live streaming to posting blog posts or traditional status updates and images, Facebook has you covered. While it can be hard to find an audience on Facebook these days, Facebook influencers speak to a highly engaged follower base that overlaps with a brand’s target audience to get your message out there.
Check out Our Work with Facebook Influencers
Looking for inspiration for your next influencer marketing campaign? Check out some of the campaigns we’ve created with Facebook influencers in the past:
Why Choose Facebook for Influencer Marketing
A Well Established Platform
Even though talking about Facebook Influencer Marketing is not as popular as Instagram or YouTube, that does not mean that there is a shortage of influencers on Facebook or that the reach is lower. With Facebook being a very well established network, some influencers have had a long time to build their name and increase their followers. Also, having been around for over ten years, Facebook makes it easier to reach older demographics, that other platforms struggle with.
Facebook gives a lot of flexibility in terms of types of posts and media the influencers can produce. making it very diverse and interesting for a brand. Here is just a fraction of the different types of content and posts you and your influencers on Facebook can produce for your next campaign:
Branded Content with Facebook Influencers
Approximately 45% of internet users spend an hour watching online videos per week, making videos account for one-third of all online activity. It makes sense then, that Influencers on Facebook use videos to catch the attention of their followers and increase the engagement in their page.
Although it is still a relatively new concept, Facebook Live gives the possibility to create video content that feels authentic and very in the moment. Influencers use this option to broadcast themselves while trying a brand product or attending a sponsored event.
A great way of driving users to your site and increasing the social media engagement is through contests. An influencer would post the rules of the contest, a picture of the prize or product and a link to the brand’s page or website in order to invite the followers to participate.
Most influencers on Facebook are usually active in more than one platform and will likely be prepared to run a campaign on several different channels. For example, writing a blog post about a product and linking it to their Facebook and Instagram profiles. This helps a brand reach relevant audience at as many touchpoints as possible.
Find the Best Influencers in our Database of 30+ Million
Through our influencer database, we can identify which micro influencers, macro influencers, and everything in between is right for the campaign.
Your Campaign with Facebook Influencers
Are you interested in learning more about what opportunities there are when it comes to working with Facebook content creators? GameInfluencer has you covered! From strategizing, to campaign execution and beyond, GameInfluencer has the expertise to assist with your next influencer marketing campaign!
Tell your Story with Facebook Influencers
Depending on what brand message needs to be delivered, there is a range of opportunities to do so when working with Facebook content creators. Based on the varying needs of our clients and the stories they want to tell, we execute influencer marketing campaigns within each of the following categories:
Facebook Influencers in Every Language
The global GameInfluencer team can localize influencer marketing campaigns within the desired market through the partnership of influencers who natively speak the language. We work with Facebook influencers across the world to meet and scale the needs of our clients.
Work with Different Types of Influencers
Luckily for brands, influencers and their audiences have different backgrounds, ages, geographies, and interests. To grow and engage with new audiences, brands should consider partnering with gaming and non-gaming influencers who create content that reaches a different yet desirable audience.
Influencers for Specific Gaming Platforms
Influencer Marketing can be targeted based on the gaming platform. Across different social media platforms, brands can engage with influencers and audiences that play on or are interested in the following platforms: PC (Steam, EpicGames, Browser), Console (Xbox, PlayStation, Nintendo Switch, and old school systems), and Mobile (iOS, Android).
Are you not sure about Facebook? We’ve got you covered!
Facebook is just one of the many platforms where brands and influencers can work together. In fact, to have the greatest amount of impact, GameInfluencer suggests incorporating multiple platforms in each campaign as the best influencers on Facebook often manage multiple social media channels through which they connect with their audience.
Start a campaign with us!
Tell us a bit more about your business, and we’ll be in touch shortly. Speak to an expert and see for yourself what influencer marketing can be like when you’re working with the best!