Spooky Skirmishes: Bringing Free Fire’s Halloween Universe to Life!
Free Fire, formerly known as Garena Free Fire, is a free-to-play battle royale game developed and published by Garena for Android and iOS.
We launched a Halloween-themed creator campaign inviting influencers to bring Free Fire’s universe to life through spooky cosplay and entertaining short-form skits.
The goal was to showcase creativity, connect authentically with the community, and highlight the thrill of battle royale in Bermuda.
The organic Halloween-inspired style proved its power, earning standout audience sentiment and peak engagement rates surpassing 7%, well above industry benchmarks.
Campaign Overview
ENG
Markets
TikTok, YT Shorts, IG Reels
Platforms
Oct 2025
Timeline
Meet the Influencers
azulette
137K Followers
ava_leeigh
1.7M Followers
ceekayye
1.3M Followers
ronnie
656K Followers
halcybella
4.5M Followers
wholewheatpeet
2M Followers
ucharlie
724K Followers
ssblayze
1.3M Followers
Campaign Video Content
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Fan Engagement
Such a cool video, as always!🧡🖤
It’s Really a Super Cool Costume.
Oh Wow Azulette you look Frightfully Amazing as Moco.🥰🙌🫶
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