A successful game launch doesn’t just happen on release day—it begins well before, by building a dedicated player base. One of the most effective ways to achieve this is by growing your Steam wishlist numbers, turning interest into anticipation, and ultimately into an active community of players.
Here’s how you can leverage wishlists to grow your game’s audience and create a strong player base before launch.
1. Drive Wishlist Adds with Compelling Marketing
Your Steam page is a crucial first step. Ensure it’s optimized with high-quality trailers, screenshots, and a compelling description that showcases what makes your game unique. Alongside that, engage your audience on social media with teasers, updates, and behind-the-scenes content. Hosting giveaways or special wishlist campaigns can encourage more people to add your game.
2. Engage Influencers to Build Hype
Gaming influencers can massively boost wishlist numbers by showcasing your game to their followers. Whether it’s through gameplay previews, live streams, or reviews, influencers help generate excitement and encourage players to add your game to their wishlist. Platforms like G.IO make it easier to connect with influencers who align with your game’s target audience, ensuring authentic promotion.
3. Turn Wishlist Interest Into a Community
Build a community around your game before launch by interacting with wishlist adders. Use platforms like Discord or social media to start conversations, share updates, and gather feedback. Engaged players feel more invested, and this community will be ready to support your game from day one.
4. Maximize Early Sales with Wishlist Notifications
When your game launches, Steam automatically notifies everyone who wishlisted it, driving immediate sales. This early surge can improve your game’s visibility on Steam’s platform, increasing its chance of reaching the “Popular” sections and being seen by even more potential players.
Our GameInfluencer team will boost your steam wishlisting and drive targeted traffic to your Steam page, increasing conversions.
Together with our extensive network of gaming influencers, we run performance-base campaigns for your upcoming titles, encouraging players to add your game to their wishlists.
