- GameInfluencer raised a six-figure € sum from industry insiders
- Funding will be spent to further develop the company’s technology platform
- Internationally successful and renowned games industry experts are present on the new company’s advisory board
MUNICH Germany, April 25, 2017: GameInfluencer, a market leader for influencer marketing campaigns for all kinds of digital games, secured an undisclosed 6-digit Euro investment from game industry insiders. The money will be invested to further develop the technology powering the data-driven selection of the best fitting influencers to run campaigns at scale for mobile, online, PC and console games.
The newly founded company board will consist of Heiko Hubertz, former Bigpoint Founder and CEO and current Founder and CEO at WHOW Games GmbH, Klaas Kersting, Founder & CEO at flaregames, Tung Nguyen-Khac, CEO of Spil Games and Shum Singh, Managing Director and Founder at Agnitio Capital.
“I am delighted that some of the most renowned entrepreneurs and experts of the gaming industry are participating in our financing round and joining our advisory board. Heiko, Klaas, Tung and Shum are all great businessmen with deep knowledge of the market and will surely help us to become the leading influencer platform for the gaming sector” says Georg Broxtermann, co-founder and Managing Director at GameInfluencer.
“As we are purely specialized in influencer marketing for the gaming industry, it is crucial for us to understand the challenges that game publishers are facing in today’s marketing landscape. Influencer marketing has accounted for radical changes and will continue to do so. We see ourselves as the top partner for game publishers to master these challenges and optimize their marketing output.”
GameInfluencer GmbH (gameinfluencer.com), based in Munich, Germany, is a leading influencer marketing platform for the gaming industry. The company was founded in June 2016 by Georg Broxtermann and Michael “Mike” Albertshauser. With their deep knowledge of the gaming industry and data-driven influencer selection, they have successfully managed campaigns for clients such as Wargaming, Miniclip, Com2us, Nexon, Nordeus, Spilgames, IGG, NVIDIA, Oasis Games and flaregames.
The GameInfluencer platform contains over 6 million influencers, with focus on their Youtube and Twitch channels. GameInfluencer offers influencer campaigns in more than 15 different languages and targets markets all over the world with a focus on Europe and the US.