May 14th, 2020
GameInfluencer has been chosen by Red Herring as one of the top 100 European startups in 2020. Its judging panel has recognized GameInfluencer for its innovation, growth and success in the influencer marketing industry.
Red Herring has evaluated companies on a multitude of business metrics to assess and advocate the most promising new business models in Europe. GameInfluencer’s proven business model is a crossover between influencer marketing and gaming, which strategically links two high growth segments. With a ~10% annual growth rate, Red Herring has identified GameInfluencers’ expertise in a highly valuable industry for gaming and non gaming related brands that are looking to creatively promote their products or services globally.
Georg Broxtermann, Co-founder and now President of GameInfluencer: “I am very proud of what the team has achieved in recent years and how we have continuously developed our services. I want to particularly thank our numerous clients who have been loyal to us over so many years. We are confident about the future in the gaming influencer marketing space and want to continue to play a key role in creative campaigns and talent management.”
“In 2020, selecting the top achievers was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “In fact, we had the toughest time in years because so many entrepreneurs had crossed significant milestones so early in the European tech ecosystem. But after much thought, rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Europe to the Top 100 Winners. We believe GameInfluencer embodies the vision, drive and innovation that define a successful entrepreneurial venture. GameInfluencer should be proud of its accomplishment, as the competition was very strong.”
About Red Herring
Red Herring Top 100 Europe enlists outstanding entrepreneurs and promising companies. It selects the award winners from approximately 1,200 privately financed companies each year in the European Region. Since 1996, Red Herring has kept tabs on these up-and-comers. Red Herring’s Top 100 list has become a mark of distinction for identifying promising new companies and entrepreneurs.
GameInfluencer is the leading influencer marketing and talent management company for the Gaming and Entertainment industry. Founded in 2016 the company sees itself as the gateway to the three billion video gamers out there. The company develops and executes memorable influencer campaigns for gaming and non gaming brands like Tencent, Samsung, Sega, Ubisoft, Paradox Interactive, Google Play, Facebook and NVIDIA, among others. With its headquarter in Munich, Germany, GameInfluencer operates globally with a total staff of around 20 and people on the ground in several European countries. CEO since March 2020 is David An.