16th of December, 2022
GameInfluencer Partners With Sanlo to Open up Influencer Marketing Opportunities to More Gaming Companies
GameInfluencer, the leading influencer marketing agency in gaming, is excited to announce a new partnership with Sanlo. The fin-tech start-up focuses on providing financial opportunities to game developers to help scale their businesses through various financial tools and non-dilutive capital.
Sanlo is providing all game developers and companies from GameInfluencer access to financing possibilities through this relationship that are accessible via GameInfluencer’s platform and available to them on an open basis.
This collaboration benefits both GameInfluencer’s current and potential customers, enhancing current campaigns and paving the way for future ones to succeed.
“The partnership with Sanlo is an exciting next step for us and we truly believe this will be a game-changer for many brands and developers out there who are seeking financial support to create successful influencer marketing campaigns. We are happy to provide an opportunity for more companies to step into influencer marketing and grow their playerbases.” said Benedikt Seitz, CEO of GameInfluencer.
Olya Caliujnaia, Sanlo CEO & co-founder, comments: “We’re delighted to announce this partnership with GameInfluencer, as it represents a new avenue for enhancing the impact of marketing campaigns for game developers, allowing them to access capital that grants them the ability to maximize the effectiveness of influencer partnerships. The power of influencers in the gaming industry is growing and we’re excited to position ourselves as an enabler of this growth through our equity-free and transparent financing options.”
This partnership expands Sanlo’s outstanding portfolio of cross-platform alliances, which include announcements of alliances with the educational game platform Legends of Learning in November and blockchain developer platform Stardust in July. This is a result of Sanlo’s quick capital deployment and growing demand for its financial insight solutions.
GameInfluencer is the leading influencer marketing and talent management company for the gaming and entertainment industry. Founded in 2016, the company’s mission is to become the gateway to 3 billion video gamers. For brands, GameInfluencer helps realize influencer campaigns on a global scale, while providing the perfect talent. Its list of clients includes brands such as: Tencent, Samsung, Sega, Ubisoft, Paradox Interactive, Facebook, and NVIDIA.
Founded in 2020 by Olya Caliujnaia (CEO) and William Liu (CTO) in San Francisco, Sanlo employs a team of 22 people and has raised $13.5M in investment to date and a dedicated $200M fund to provide financing to the independent game and app developers. The fintech startup provides digital financial advice and non-dilutive capital to game and app developers. Investors include Konvoy, Initial, Index, Portage, XYZ, GFR, London Venture Partners and Fin Capital, alongside highly regarded angel investors, such as Kristian Segerstrale, Brian Corrigan, among many others.