It’s Time to Glow Up on TikTok!
We launched Glow Fashion Idol with a TikTok-first influencer campaign designed to speak directly to fashion-forward young women. The campaign sparked excitement, drove discovery, and pulled new players into the game through highly shareable, trend-led content.
By leaning into TikTok’s native culture, we transformed creator creativity into scroll-stopping moments that fueled awareness and player acquisition.
UGC + Spark Ads For Expanding Reach!
Top-performing creator videos were boosted through TikTok Spark Ads, maintaining native credibility while massively expanding reach.
UGC content was fully bought out, repurposed across official brand channels, and strategically amplified to maximize exposure and engagement.
As a result, by blending creator-led storytelling with paid amplification, Glow Fashion Idol owned the fashion conversation on TikTok—turning influencer style into player interest and transforming viral energy into real game growth!
Campaign Overview
ENG
Markets
UGC + TikTok Ads
Content
Jun 2025
Timeline
Meet the Influencers
planettobii
313K Followers
candacenysm
946K Followers
chasitejackson
363K Followers
ranialaluna
412K Followers
Campaign Video Content
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By loading the post, you agree to TikTok’s privacy policy.
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By loading the post, you agree to TikTok’s privacy policy.
Learn more
By loading the post, you agree to TikTok’s privacy policy.
Learn more
By loading the post, you agree to TikTok’s privacy policy.
Learn more
By loading the post, you agree to TikTok’s privacy policy.
Learn more
Fan Engagement
I downloaded it and I can’t stop playing 10/10 game!
I love this game and your outfits! I could’ve swore I ootd battled a character that looked just like this not too long ago
This game is so addicting omfg
I had this game for over 2 years now and I love it!
Campaign Successes
Top 25%
of all TikTok ads in this industry!
5,4K+
Total Conversions!
Community Response
Fans comments turned campaigns into community-driven hype cycles.
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