Celebrating 0.5 Anniversary with Christmas Vibes!
The HAIKYU!! FLY HIGH campaign focused on driving awareness about 0.5 Anniversary celebration!
The strategy centered on activating TikTok creators across the US, DE, and FR, leveraging festive, challenge-driven concepts such as Volleyball Challenge: Xmas Edition! and Christmas in HAIKYU!! skit content to blend seasonal storytelling with iconic gameplay moments and reinforce a clear call-to-action to recruit the “Freak Quick” Duo during the anniversary event.
The campaign generated strong cross-market engagement and significantly boosted event participation, driving a measurable uplift in new player acquisitions and in-game recruitment during the anniversary period.
Campaign Overview
US, DE, FR
Markets
TikTok
Platform
Dec 2025
Timeline
Meet the Influencer
ssblayze
1.3M Followers
goatbrandon
368K Followers
matthewimagin
530K Followers
keinpart2
1.2M Followers
lee.andy
1M Followers
kyodaiofficial
115K Followers
elcrunchy
756K Followers
eliavu
515K Followers
Campaign Video Content
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By loading the post, you agree to TikTok’s privacy policy.
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By loading the post, you agree to TikTok’s privacy policy.
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Campaign Successes
Creator-native, festive TikTok content
proved highly effective
challenge formats + skit-based storytelling
strengthened both reach and memorability.
Community Response
Fans comments turned campaigns into community-driven hype cycles.
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