HAIKYU!! FLY HIGH: From Pre-Registrations to Global Hit!

Getting Into The Top 6 In The US iOS
Free Top Chart!

HAIKYU!! FLY HIGH is a mobile RPG based on the globally beloved anime series Haikyu!!

This year, we launched HAIKYU!! FLY HIGH with a full-funnel influencer strategy that turned anime fans into a loyal player community.

From pre-registrations and anime exhibitions to the global OB launch and in-game events, we generated over 40 million views, collaborated with 100+ influencers across YouTube, TikTok, and Instagram, and released 149 content pieces within the PR campaign, all amplified through a paid-media strategy that extended reach and accelerated growth.

Campaign Overview

ENG, DE & FR

Markets

Influencer Activations, Paid Media, PR

Content type

Feb – Aug 2025

Timeline

Driving 2M+ Pre-registrations in February!

Starting with a multi-platform pre-registration push, 18 influencers across the US, France, and Germany engaged anime, manga, and Japanese culture communities. TikTok drove viral engagement and cost-efficient CTRs, while YouTube delivered sustained reach, fueling strong pre-registration numbers.

Taking Over Anime Conventions With Street Volleyball Challenges!

We then extended momentum to anime expos in Germany, France, and the US, where 14 influencers ignited viral volleyball challenges on TikTok. With over 14M views, the campaign boosted over 6 million pre-registrations and built launch anticipation.

Time to Hit the Court: Reaching 15M+ Views For The Global OB Launch!

For the open beta launch, we turned anime fans into active players through anime-inspired storytelling, dynamic gameplay showcases, and real-world stunts. Creative TikTok and YouTube activations drove 15M+ views, maximizing downloads and early engagement with high retention.

Boost Player Logins Over The Three-Day HAIKYU!! Day Event!

Finally, to boost in-game event logins, creators delivered authentic TikToks and integrated YouTube pre-rolls highlighting visuals, voice acting, and exclusive rewards. This drove strong participation, excitement, and strengthened community loyalty, reaching the engagement rate of 7.46%!

Across all phases, our integrated strategy transformed anime excitement into a thriving player base: building anticipation, driving installs, and sustaining engagement well beyond launch.

Meet the Influencers

PMEvolleyball

339K Subscribers

MaKuro

46K Subscribers

kyodaiofficial

41K Subscribers

RushManga

410K Subscribers

k.fel

2.1M Followers

shahrukh

1M Followers

reydpok

488K Followers

keinpart2

1.2M Followers

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