A Volleyball Pro Meets HAIKYU!! FLY HIGH!
Jenia Grebennikov is the best player in the world in his position and the best defender in the world for more than 10 years. A legendary player of the French national team, double Olympic volleyball champion, he has had a career full of twists and turns.
To create a truly unique piece of branded content, we partnered with Jérôme Brysse, a leading volleyball-focused French influencer, to produce an unprecedented documentary centered on Jenia Grebennikov’s journey. As part of the film, the volleyball icon shared his authentic and unfiltered reaction to HAIKYU!! FLY HIGH, seamlessly bridging real-world professional volleyball with the game’s anime-inspired universe.
The documentary deeply resonated with the French volleyball community, featuring emotional interviews with family members, former teammates, close friends, his wife, and fellow national team players, creating a powerful, human-centered story that went far beyond traditional game promotion.
Through 6 tailored content pieces across YouTube, X, and Instagram on both Jérôme Brysse’s and Jenia’s official channels, the campaign achieved a 5.10% engagement rate, successfully introducing HAIKYU!! FLY HIGH to a broad French audience and turning the activation into a true cultural moment.
Campaign Overview
FR
Market
YT, X, IG
Platforms
Nov 2025
Timeline
Meet the Influencer
Le Volleyeur Français
37K Subscribers
Campaign Video Content
Fan Engagement
I’ve rarely seen a documentary of such quality. 1 hour and 34 minutes of pure bliss, thank you to Jenia for being who he is and thank you to Jérôme for this absolutely insane documentary!
An exceptionally high-quality document for an equally exceptional player! Thank you Jérôme and all the contributors!
Thank you for this wonderful video.
Campaign Successes
97K+ Hours
Total watch time
29K+
Total engagements
Community Response
Fans comments turned campaigns into community-driven hype cycles.
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