About HAIKYU!! FLY HIGH
HAIKYU!! FLY HIGH is a mobile RPG based on the globally beloved anime series Haikyu!!
Players are able to experience the thrill of building their own dream team, challenging fierce opponents, and reliving iconic volleyball moments. With stunning 3D visuals, authentic voice acting, and gameplay that brings the story to life, this volleyball-themed RPG delivers an unforgettable experience for fans and newcomers alike.
Campaign Overview
ENG, DE & FR
Markets
YouTube & TikTok
Platforms
February 2025
Timeline
Driving pre-registrations for HAIKYU!! FLY HIGH
With one goal in mind, to drive pre-registrations, we launched a multi-platform strategy, activating 18 influencers across the US, France, and Germany.
Out team focused on channels passionate about anime, Japanese culture, manga, entertainment, and news, ensuring authentic engagement with the right audience.
While TikTok videos (+ Spark Ads) stole the spotlight, with strong hooks driving high engagement and CTR, YouTube pre-roll integrations played the long game, with anime-focused creators surpassing view projections in two weeks, and content continuing to gain traction over time.
The campaign has also successed in organic promotion with several TikTok videos exceeding reach and engagement expectations.
Alongside influencer activations, a dedicated PR campaign generated significant buzz, resulting in 50 articles and over 1.1 billion impressions.
With TikTok driving engagement, YouTube delivering sustained reach, and PR boosting visibility, in partnership with Garena the campaign achieved 2M+ pre-registrations globally.
Meet the Influencers
Sarah Pavan Volleyball
82K Subscribers
AniNews
688K Subscribers
SerialShaj
115K Subscribers
Kaizen
173K Subscribers
billyhan_
1.8M Followers
trunkyzoo
805K Followers
yacineovich
331K Followers
ac3zen
243K Followers
Campaign Video Content
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Fan Engagement
OMFG FINALLY, I’ve been waiting for so long for a hailyuu game to come to the west
OscarIna0fTimeVODs
I haven’t played a sports videogame since I was literally a child… but I am seriously excited for this game. I might just take you up on that offer haha. Grats again on the sponsor! 💙
withxoutxlife
Campaign Successes
TikTok Campaign Return: 3X!
CR shows the value gained for every dollar spent on the campaign.
Top 25% on TikTok!
TikTok ads ranked in the top 25% of all ads in the RPG genre.
High Engagement!
Strong opening hooks boosted CTR and organic engagement.
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