HDMI LA Case Study 2022

How HDMI LA and Twitch Influencers Spread the Word on the Latest HDMI 2.1a Specification

Ready to level up your gaming experience? Here’s how we teamed up with HDMI LA and top twitch creators to make it happen!

HDMI LA (HDMI Licensing Administrator, Inc.) is the ultimate source of information on HDMI® technology. They are also the only organization that licenses the HDMI specifications, features, and authorized cable compliance programs. And when it comes to gaming, their latest HDMI 2.1a Specification is a game-changer. With support for higher video resolutions and refresh rates, including mind-blowing 8K60 and 4K120, plus Dynamic HDR formats, you can now immerse yourself in your favorite games like never before.

So, we teamed up with three of the hottest Twitch influencers to spread the word about HDMI LA’s latest tech update. For an entire month, they live-streamed 24 sessions packed with exciting gaming action and tips on how to make the most of HDMI 2.1a features.. And the result? A campaign that rocked the gaming world and took brand awareness to a whole new level. Let’s dive in and see how it all went!

Campaign Goal

The overall campaign goal was to increase HDMI Technology brand awareness and promote HDMI Specification’s updated gaming features. We primarily focused on the English-speaking market and collaborated with 3 Twitch content gaming creators.

The streamers also talked about HDMI 4K TVs’ advanced gaming features for immersive quick-action gaming and endless possibilities to share your gaming experience with your friends and family. The results were mindblowing: HDMI LA gaming site views were increased from 139 in October and 276 in November, to 827 in December, the month of the sponsored streams.

Meet the Influencers



352K+ Followers



190K+ Followers



685K+ Followers

Campaign Video Content

During the promotion, the influencers played such games as Dead by Daylight and Destiny 2. As a result, the live streams gained over 159K hours of total watch time with over 1,000 average concurrent viewers. Below are a few showcased:

Fan Engagement

HDMI technology is definitely one of the most exciting topics for gamers. The live streams got a lot of positive comments and made everyone interested in the HDMI 2.1a Specification.

The terms HDMI, HDMI High-Definition Multimedia Interface, HDMI Trade Dress and the HDMI Logos are trademarks or registered trademarks of HDMI Licensing Administrator, Inc.

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