At GameInfluencer, we are especially interested in how the influencer marketing industry is evolving. We are always open to new opportunities and stay up-to-date with the changes in marketing, sales, business management, technology, and entertainment industries. That is why we are especially interested in rapid AI (Artificial Intelligence) development.
AI is becoming a game changer in digital marketing, revolutionizing how brands conduct influencer marketing. To understand it better and see the bigger picture, we have gathered five key areas where AI is transforming influencer marketing.
Identifying the right influencers
Identifying the most suitable influencers is one of the biggest obstacles for marketers. It takes time to analyze creators’ profiles and find the ones with the matching target audience and the same values. AI is able not only to assist you with finding the right influencers quickly but also to pinpoint precise people you want to target based on your existing customers’ profiles. As an example, AI can easily extract such data as age, gender, location, marital status, interests, and even brands that influencers are associated with
Creating more relevant and valuable content
Creating relevant content that will resonate best with your target audience is extremely important in our world, where customers are flooded with thousands of ads daily. For example, 95 million photos are posted on Instagram every day. Impressive! Though also challenging for marketers to decide which type of content works best for a specific campaign. With the help of AI, you can create and test campaign messages, process and assess larger quantities of data, and even make some predictions regarding content performance.
Calculating campaign ROI
AI can quickly show you detailed reports of your campaign results and even compare your current results with other campaigns. AI influencer marketing also enables you to monitor an influencer’s performance more closely. In addition, it helps you track every piece of content generated from your campaign and analyze various engagement metrics: CPCs, CPMs, CPAs, and ROI. As a result, you can now see the bigger picture, but it is much easier to predict potential outcomes and correct existing mistakes.
Detecting fake engagement and fraudulent influencers
The difficulty in finding right influencers for the brand is based on the problem of fraudulent individuals who use bots to increase their social media activity. Using AI in influencer marketing will help to detect such bots and eliminate fake engagement. It also makes it easier to distinguish computer-generated and real-life influencers.
Setting up contracts
Not the most exciting feature, but it will save you time and help you avoid mistakes. With the help of AI, you can automate your contracts with brands and influencers, send preset notices, and even make some analysis and predictions about whether an influencer is likely to break your agreements. Quite helpful, isn’t it?
Even though it all sounds great and exciting, it is essential to remember that AI still cannot entirely do all processes alone. It needs to be managed, developed, and undergo specific extended training. It also constantly requires up-to-date data about your company, operations, trends, and customer preferences. Otherwise, the software will rely on outdated information and give poor outputs.
Nevertheless, there is great potential, and we are excited to see how AI develops in the near future. It will have a massive effect on the development of influencer marketing and will significantly change the work of marketers.