The Basics of Influencer Marketing

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Influencer Marketing is taking the world by storm. Nearly every industry — gaming, retail, and even less obvious ones like pharma — is in the influencer marketing game and rightfully so in today’s competitive relationship economy.

Influencer marketing, defined as the act of promoting a product or service through influencers so as to impact the image or sales of a brand, has been a part of a growing amount of campaigns since its’ inception. In a survey conducted by Liniqua, 86% of marketers surveyed had used influencer marketing and 94% of those had used the tactic found it effective.

Moreover, the praised tactic successfully combats AdBlock technology and it is inherently more trusted by consumers. As reported by Forbes, 92% of consumers trust an influencer recommendation more than an advertisement or traditional celebrity endorsement. Moreover, consumers often actively seek out content from their favorite influencers and thus do not see endorsements from them as intrusive as standard advertisements.

Are you convinced that influencer marketing is right for your brand but unsure of how to get started? Well, thankfully, there are plenty of tools and experts available to help you get going.

Get in the Game

Before diving headfirst, identify the main goal of the influencer marketing campaign. Whether the goal is content-based, sales-driven or something else entirely, it’s important to have a clear objective at the outset.

In the same Liniqua survey, it was reported that “Create authentic content about my brand” and “Drive engagement around my product/brand” were the most common influencer marketing goals set.

Lay the Campaign Foundation

With a definitive goal set, next comes defining a budget and influencer profile that matches it and then, of course, finding influencers who meet the profile. Sifting through potential influencers, all of whom have varying rates, audience sizes, content styles and platforms that they operate on, requires time and effort.

That said, you get out what you put in. Partnering with an influencer who fits your budget and creates highly engaging content on a regular basis could make the difference between an unsuccessful campaign and a viral one.

Measure Results

With an up and running campaign, it is prudent to regularly track and measure its progress towards reaching the set goal. Try to track the value you are getting from Influencer Marketing the best you can and compare them to your KPIs. Gameinfluencer´s data shows, that mobile gaming users, that came via influencer marketing have on average a 14% higher retention rate than users coming from Facebook ads. Permanent monitoring also allows the opportunity to adjust strategically as well as gather learnings for future influencer marketing initiatives and provides invaluable data and insight into the process.

There’s no doubt that influencer marketing is here to stay with an even fast growth rate as marketers double down and increase their budgets based on previous successful campaigns.

Get in on the action now whether it be in-house or through the use of an influencer marketing provider like GameInfluencer.