Download our “The Best of Both Worlds” guide and learn more about the efficient scalable and creative campaigns mix
There is something important we need to tell you about your digital marketing strategy in 2023. Influencer marketing continues to be a vital part of the marketing strategy, especially in the gaming industry. That’s the great thing. The bad thing is that you’re not alone. Every gaming brand is collaborating with content creators now, and it’s getting harder to grab attention.
“So many marketing teams are in a pickle when it comes to influencer marketing. They want perfomance and scalibility, but also super creative campaigns. The “all around” spa package including maximum awareness , conversions and retention rates for minimum budgets in 1 campaign.
Big Sigh
I can tell you right now it won’t work.
The market is shifting and you need to take a look at combining your creative campaigns with performance based campaigns that scale small creators efficiently and consistantly over the year.“
— Florian Pabst, Head of Marketing and Partnerships
Therefore, it’s time to take a closer look at your influencer marketing campaigns. How can you make them more creative and scalable? By finding the right mix between these two, you’ll get the best ROI strategy.
The Wild and Fascinating World of Our Creative Campaigns
We all know that creative campaigns can be a great way to showcase your games. When you partner with influencers who align with your brand’s values, you can create unique and engaging content that resonates with your target market. Creative campaigns also allow you to experiment with different types of content, such as video, social media posts, blog articles, or even virtual events, to create memorable experiences that stay with their audience.
Maximize Your Marketing Strategy with Scalable Campaigns
Scalable campaigns are perfect for reaching a broader audience and driving quick results. By partnering with influencers who have a large following, you can tap into their reach and increase your visibility in no time. Scalable campaigns can help you generate buzz and create a sense of urgency among your audience, which is great for driving sales and conversions.
So, here’s the thing: to maximize your influencer marketing strategy, you need to find the right balance between creative and scalable campaigns. That’s where out GameInfluencer team comes in. We develop premium campaigns that aim to engage your audience, increase brand awareness, and create a strong emotional connection with your customers. And we also have our G.IO platform for running scalable campaigns that can help you achieve your ROI goals by driving traffic, leads, and sales.
Check out our “The Best of Both Worlds” guide and learn more about the efficient scalable and creative campaigns mix. Whether you’re a startup or an established brand, investing in influencer marketing should be a top priority in your marketing strategy for the year ahead.
