Mobile Gaming Marketing: How Influencer Marketing Can Help Your Brand

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Mobile gaming has become one of the fastest-growing industries in the world, with millions of people playing games on their smartphones every day. As a result, mobile gaming marketing has become a valuable tool for businesses looking to connect with their target audience. In this article, we’ll explore the benefits of mobile gaming marketing and how an influencer marketing agency can help your brand succeed in this competitive industry.

What is Mobile Gaming Marketing?

Mobile gaming marketing refers to the various strategies and tactics used to promote and advertise mobile games to potential players to increase their downloads, engagement, and revenue. It involves various activities, for example, advertising, social media marketing, influencer marketing, app store optimization, email marketing, and more.

However, one of the key challenges of mobile gaming marketing is to stand out in a highly competitive market. With millions of mobile games available on app stores, developers need to find ways to differentiate their games and attract the attention of potential players. Therefore, effective marketing campaigns can help developers achieve this by creating awareness, generating interest, and driving downloads.

Why is Mobile Gaming Marketing Important?

Reach a Large Audience

To begin with, mobile gaming platforms have millions of active users, making it a valuable way for businesses to reach a large audience. Companies can ensure their message reaches the right people by creating engaging content and using paid advertising.

Targeted Advertising

One of the biggest advantages of mobile gaming marketing is the ability to target specific audiences. Mobile games often have a clear target audience, such as casual gamers or hardcore gamers, making it easier for businesses to create targeted advertising campaigns.


Mobile gaming marketing is often more cost-effective than traditional forms of advertising. Many mobile gaming platforms offer low-cost advertising options that can be tailored to fit a business’s budget. Additionally, mobile gaming marketing allows businesses to reach a large audience without the costs associated with print or television advertising.

Top 5 Mobile Gaming Influencers

1. Markiplier

Markiplier has turned mobile gaming into a career. He shares his gaming skills and penchant for scarier mobile games with his 34.5 million fans on YouTube.

2. Jacksepticeye

On his YouTube channel, Irish gamer Sean McLoughlin walks you through new and exciting mobile games. His channel is one of the most subscribed channels in Ireland, and he’s got quite a following in the U.S., too, with 29 million total subscribers. 

3. PocketGamer

No matter what mobile game you play, PocketGamer gives you reviews and opinions on newly released games and tips on staples like Final Fantasy and Apple Arcade.

4. FGTeeV

FGTeeV is a YouTube channel run by a family of gamers with over 21 million subscribers. They regularly post videos of themselves playing mobile games and providing humorous commentary.


Another influencer is Mystic7, a gaming influencer focusing on mobile games like Pokemon Go and Clash Royale. He has over 2 million subscribers on YouTube and 274k followers on Twitter.

Top 5 Most Popular Mobile Games in 2023

1. PUBG Mobile

Number of Downloads: 500M+

PUBG is a battle royal shooting game on mobile that once originated as a PC game. As PUBG mobile was released in the year 2018, it quickly catch the attention of mobile gamers worldwide.

2. Genshin Impact

Number of Downloads: 50M+

Secondly, a fantasy and open-world RPG game that you can play on both PC and mobile, Genshin impact was first released on September 28, 2020. When it comes to graphics, many will agree that Genshin Impact is one of the most beautiful RPG mobile games today.

3. Mobile Legends Bang Bang

Number of Downloads:500M+

If you’re a mobile gamer from Asia and you love MOBA, most likely, you have already heard about the game Mobile Legends. After all, it is one of the most successful and popular Mobile MOBA games ever.

4. Free Fire

Number Of Downloads: 1 Billion+

For gameplay, Free Fire is a battle royal shooter game. Each player will be dropped through the parachute on the battlefield. Players need to search for some lootable items to help them survive. Items include weapons like guns and ammo, and some protection. You can also loot some gear, medicine kits, etc.

5. Pokemon GO

Number Of Downloads: 100M+

Last but not least: Pokemon Go, a game that blasted the hype on many, was created by Niantic and first released in July 2016. As released in every country, the game quickly became one of the most popular mobile games on both Android and iOs.

How an Influencer Marketing Agency Can Help Your Brand

Identify the Right Influencers

Influencer marketing is a valuable tool for businesses looking to promote their brand on mobile gaming platforms. An influencer marketing agency can help companies identify the right influencers to partner with based on their target audience and campaign goals. Influencers can create engaging content that promotes a business’s brand and encourages their followers to download and play their game.

Create Engaging Content

In addition to identifying the right influencers, an influencer marketing agency can also help businesses create engaging content that resonates with their target audience. This includes creating video content, blog posts, and social media posts that promote the business’s brand and encourage people to download and play their game.

Measure Results

Measuring the success of a mobile gaming marketing campaign is essential to its long-term success. An influencer marketing agency can help businesses track metrics such as downloads, engagement rates, and overall reach. This data can then be used to adjust the campaign strategy and optimize future campaigns for maximum success.


As a result, mobile gaming marketing is valuable for businesses looking to connect with their target audience and increase their brand awareness. Companies can reach a large audience and increase their bottom line by creating engaging content, building brand loyalty, and using cost-effective advertising options.

An influencer marketing agency can help businesses identify the right influencers to partner with, create engaging content, and measure the success of their campaigns. With the power of mobile gaming marketing, your brand can establish itself as a thought leader in your industry and build trust with your target audience.

Our GameInfluencer team has grown to become the address for influencer marketing experts in the gaming industry. If you are unsure of finding the best fit for your campaign, lack in marketing strategy, or want exclusive GameInfluencer influencers, make sure to fill out our campaign quote.

Read more about Influencer Marketing:

YouTube Shorts: The Future of Influencer Marketing

The Power of Influencer Marketing: Why Your Business Needs It

Influencer Marketing: 5 Tips for Starting Your First Campaign