How Marmalade Game Studios integrated Monopoly Mobile in YouTube Content
Monopoly, one of the worlds most popular board games, was introduced to the mobile app store by Marmalade Game Studios. Looking for influencer marketing intrigration, the monopoly campaign concept revolved around community channels.
Marmlade Game Studios collaborated with different types of influencer channels on YouTube with individualized concepts. For example, Tribe Gaming played a 4 way round of Monopoly, dressed up accordingly to their monopoly figure.
The Monopoly Mobile campaign creative strategy with Marmalade Game Studios was to create youtube content with influencers interested in mobile games and board games.
Marmalade decided to work with 3 different youtube channels. Tribe Gaming. Yawi Vlogs and Brock & Boston created 3 YouTube videos fully dedicated to monopoly. The goal for this campaign was to produce long-lasting and creative monopoly content, that generated clicks and conversions.
Meet the Influencers
Brock and Boston
Fans absolutely loved the monopoly content from their favorite influencers. Everyone shared their favorite monopoly memories from the past and how much they enjoy playing it with friends and family.
Favorite Memory: Being and jail while my family land on my hotels 🙂LegendarySkull Gamer
Best Memory of Monopoly: “Billy, where’d all your money go?” Billy: Taxes😭😭it all went to taxes😭BigChiefJerry7
I love how Nick is always so clueless it’s so funnyCindy
OJ’s expression make me laugh!!Sagnik Kolay
It’s your turn!
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