Nono Crossing Case Study 2024

Tiktok

Rediscover the nonogram genre with Nono Crossing!

This summer, our GameInfluencer team helped Two Desperados launch an influencer marketing campaign for Nono Crossing, a unique casual mobile game with cute, memorable characters, whimsical aesthetics, and innovative gameplay that combines puzzles with nonograms.

To highlight the game’s features, we have activated 5 TikTok creators in Lifestyle, Entertainment, DIY and Crafts, and Gaming.

Our goals were to increase direct downloads by driving immediate installations, boost organic downloads by enhancing discovery and searchability, enhance brand awareness to gauge and encourage word-of-mouth promotion.

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Meet the Influencers

Jessandscottie

jessandscottie

786.4K Followers

Angela4realestate

angela4realestate

628.2K Followers

Laura The Explorerrr

laura_the_explorerrr

479.8K Followers

Floralflairstudio

Floriona

102.6K Followers

Em Fandango

Em Fandango

428K Followers

Campaign Video Content

Each influencer release a TikTok video + spark ads for 7 days. Em Fandango’s ad resulted as the most viewed video of the campaign, exceeding 690,000 views, while angela4realestate achieved the highest average time watched with 6.40sec. Check out some of the content!

Fan Engagement

Campaign Successes

About Us

1.17M+ Views!

Generated over 1.17M views on TikTok!

About Us

Diverse Audience!

Attracted the communities intereted in casual mobile games!

About Us

Creative Content!

Delivered high qualitative and unique content!

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