From Research to Selection: Our Team’s Top 5 AI Tools for Influencer Marketing

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Artificial intelligence has rapidly transformed the way we work and has become an indispensable tool in today’s digital age. Our team has researched, tested, and selected five cutting-edge AI tools that can help in daily work and drive greater productivity.

In this article, we will delve into the features and benefits of each of these tools and provide insights on how they can be incorporated into your workflow to streamline tasks and boost productivity. Whether you’re a marketer, designer, developer, or business owner, these AI tools have the potential to transform the way you work.

Meet Albus: AI-powered knowledge bot for Slack

Albus is a natural language processing (NLP) tool designed for seamless integration with Slack & MS Teams, assisting professionals in various fields. Key features and advantages include:

1. Quick answers: Find answers to questions without leaving Slack & MS Teams

2. Free trial: 7-day free trial available with no credit card required

3. Versatile use cases: Generate personalized responses, create content, analyze trends, and more


Albus helps you get the most out of your time and make the most of your conversations. It can help you create personalized, engaging content for your target audience, generate ideas for new designs, and curate unique and visually stunning content. Albus is incredibly user-friendly and easy to use. Plus, it’s available 24/7, so you can get help and advice whenever you need it. 

Artifact: Your personalized news feed

Artifact, the personalized news aggregator from Instagram’s founders, is further embracing AI with the launch of a new feature that will now summarize news articles for you.

The app is available for both iOS and Android smartphones. It is free and will allow you to use it without signing up via phone number, but you can also do that if you’d like to save your profile.


The app provides you with a list of topics from which you can choose the ones you are interested in. Then you can add any paid subscriptions to news publications you might have. 

The AI will need some help in order to get to know you better though. You’ll have to read at least 25 stories per day for a 14-day period in order for it to start recommending the type of content you are looking for.

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Excel Formularizer: Transform your text instructions into Excel formulas

Excel Formularizer is an AI platform that helps users to quickly convert their text instructions into Excel and Google Sheets formulas. It is a free Excel AI Formula Generator that automates the process of generating formulas, saving users time and becoming more productive. It is 10x cheaper than other similar tools and provides an explanation for each formula. Users can get started by signing up for an account and generating formulas.

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Whimsical: Fresh ideas at your fingertips

Whimsical uses AI-powered suggestions to help brainstormers break through creative blockages and come up with new ideas. Users are able to level-up their workflow and generate ideas, Whimsical offers tools like mind maps, wireframes, flowcharts, projects, documentation, templates, embed kit, and more.

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Our team has used and tested Whimsical Mind Maps during our offsite and loved it! The software helps to spark fresh ideas and effectively collaborate even in bigger teams. No more mental blocks during brainstorming!

Briefly: Transform your meeting transcripts into polished documents and post-meeting deliverables

Briefly allows you to be more present during meetings: the tool takes notes for you and generates summaries, action items, and follow-up emails after the meetings.

The software employs sophisticated natural language processing (NLP) methods to find the key details in a piece of content and condense it into a few phrases. It is especially helpful for those who must swiftly digest a lot of information, such journalists, researchers, and analysts.

What is more, several languages are supported by AI, including English, Spanish, French, German, Italian, Portuguese, Dutch, and more.

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Our team had an opportunity to test various AI tools during our latest offsite and even implement some software in our brainstorm sessions. We are already using the Artifact app to stay up-to-date about the latest trends in the gaming industry. By looking into AI software, we want to increase our productivity by automating repetitive tasks. This will allow us to focus more on a more personalised and creative approach when working on influencer marketing campaigns.

Read more about AI and Influencer Marketing: 

How AI is Changing the World of Influencer Marketing

Virtual Influencers: AI Growth Translating to Influencer Marketing

5 Examples of Excellent Gaming Influencer Campaigns