#PopInTogether with a new co-op platform adventure game!
POPUCOM is a multiplayer co-op platform adventure game.
As an adventurer, you are summoned to an unknown planet to embark on an exoplanet adventure with your friends. You will face various enemies and use engaging items and techniques to eliminate threats and restore the world to its former glory.
In 2025, we launched two influencer marketing campaigns, turning POPUCOM into the breakout co-op hit of the year and building massive pre-launch hype, maximizing pre-sales, and driving strong launch sales through viral influencer content and grassroots community engagement.
From global launch to launch on Nintendo Switch, we generated over 5,3 million views, collaborated with 34 influencers across YouTube, TikTok, and Twitch, peaked at ~20,919 concurrent players on Steam and sold 300,000 copies of the game in its first two weeks after the launch!
Campaign Overview
ENG, DE & FR
Markets
Influencer Activations
Content type
Jun & Dec 2025
Timeline
Global Launch Campaign:
Reaching Millions, Driving Momentum
For the launch campaign we had full-scale KOL activations across YouTube, Twitch and TikTok, with chaotic co-op challenges, meme-worthy content, and Twitch Drops to maximize sales and visibility.
We have established POPUCOM as the must-play multiplayer co-op platformer by showcasing its unique gameplay mechanics and positioning it as the ultimate co-op gaming experience.
To generate organic hype, we distributed keys within our creator network, which successfully resulted in 27 content pieces
across platforms and 1,1M+ total organic views.
Launching on Nintendo Switch!
In December 2025, we supported the game’s launch on Nintendo Switch by activating YouTube influencers as well as distributing the game keys organically. Three YouTube pre-roll intergrations have succesfully gained over 350K views, followed by 90K+ views from the organic campaign.
POPUCOM held a strong 82.6% SteamDB rating, outperforming Party Animals (78.5%) in user sentiment!
POPUCOM had strong early visibility and retention, maintaining thousands of active players in the weeks after launch, outperforming typical indie drop-off rates. 

While Biped and Pico Park gained traction more slowly or virally post-launch, POPUCOM launched with immediate momentum, putting it among the top-performing indie co-op titles in recent years.
Campaign Video Content
Meet the Influencers
TCNick3
550K Subscribers
DisguisedToast
2.8M Followers
filian
1.3M Followers
Poncefleur
141K Followers
Party Crashers
245K Subscribers
LetsHugoTV
1,1M Followers
Wingo
134K Followers
Slogo
11,7M Subscribers
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Fan Engagement
Viewers endorsed POPUCOM’s quality and unique mechanics, requesting more content and leaving positive feedback, with valuable suggestions for improvement.
Hypergryph continues to bring amazing design into everything they make. Watching their improvement over the years has been a delightful experience.
Anomen77
As someone that’s been playing Arknight’s since launch, it’s been great seeing Hypergryph (and by extension Gryphline) have been branching out to full games like Ex Astris and POPUCOM.
gjet35
While I didn’t know about Popucom before this video their primary mechanic of turning “match 3” on its head is really unique and smart, and along with the other puzzle elements the game just seems like a silly and fun experience
AutieMedia
Campaign Successes
20,919
concurrent players on Steam!
300,000
copies sold in the first 2 weeks!
Community Response
Fans comments turned campaigns into community-driven hype cycles.
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