SK Gaming Case Study 2020

SK Gaming & The Magenta Trophy Tournament

SK Gaming, one of the most experienced eSports organisation reached out to us to work with two of GameInfluencer’s exclusive talents. The campaign was an influencer collaboration including online YouTube streams ,YouTube Video content and Instagram content around their special Brawl Stars Magenta Trophy Tournament.

For the hyped tournament, 2 of our exclusive talents Puuki and Clashgames were invited to host the online Brawl Stars Duo Showdown Qualifier for SK Gaming & Magenta. The winning players had the chance to play with their influencer in the official offline tournament.

Clashgames Magenta

Campaign Goal

The goal of the campaign was to involve Brawl Stars experts and influencers in SK Gaming’s tournament and give players the opportunity to win a hefty prize pool in Brawl Stars. We decided to work with two of our largest influencers that produce primarily Brawl Stars content for their viewers.

For this campaign, we focused on the German market due to it being a German event. The goal of the campaign was to target Brawl Stars players and generate long lasting YouTube content for SK Gaming & Magenta.

Puuki Magenta

Meet the Influencers

Talent Portfolio

Puuki

1.04M Subscribers

Talent Portfolio

Clashgames

674K Subscribers

Fan Engagement

Fan reactions and engagements were exceptionally high for this campaign, generating an average of 12.1% engagement rate across both channels. Puuki and Clashgames viewers are looking forward to more Brawl Stars tournament content in the future!

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