How Snood was revived through Influencer Marketing
Remember that super popular Puzzle game released in 1996 called Snood? It’s back! Snood reached out to us to revive the once popular MAC OS released game through influencer marketing. We said: “Yes!”.
Coming back strong, Snood was looking to revive old game enthusiasts and new audiences with their mobile version of the popular puzzle game. Our team developed a cross-platform campaign including YouTube, Twitch, Twitter, and Instagram.
Cross integrations provide more reach for the client and a great variety in sponsored content opportunities. We smartly placed the integrations within the content of 11 different influencers that helped bring back Snood.
Campaign Goal
For the return of Snood, we primarily focused on the English market as it also provides the largest target group. Our goal was to collaborate with influencers who had audiences that have played Snood in the past and appreciate the return of an old favorite. Additionally, we wanted to revive Snood for new audiences as well.
We wanted viewers to revisit their passion for Snood from the past and try it out again with an easy mobile access. We decided to work with 11 different influencers that would help us fulfill the goals for Snood.
Meet the Influencers
Mekabear
61K Followers
Snood
65K Followers
Danny Pellegrino
216K Followers
Elliot Coll
371K Subscribers
Gorillaphent
83K Followers
LokenPlays
18K Followers
Penta
166K Followers
Siefe
36K Followers
Swag_dracula
71K Followers
Yuuie
245K Followers
Swankybox
415K Subscribers
Campaign Video Content
The campaign project with Snood had a total of 13 content pieces including YouTube videos, Twitch streams, Instagram posts, and Twitter posts. Below are a few videos showcased:
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Fan Engagment
A well-made game, as nostalgic as Snood will resonate in your memory for time to come. Even we were surprised at how many people remember Snood and used to love playing this game back in the day.
A great “trip to memory lane” campaign that received over 20K engagements and A LOT of comments about the Snood integrations.
Penta has his viewers begging for him to play Snood during streaming time outside of our sponsored work. The perfect collaboration!
I remember Snood on Mac OS 7 back in the 90s, I LOVED it.
Justin
Elliot you have no idea how long I’ve been trying to remember what the game Snood was called. You unknowingly just freed up some real estate in my mind
Jared
That is the most random place I had seen Snood. As long as they stay ethical, that might be one of the rare promotions I actually feel positive about. Snood was my childhood.
TheAileZX2
Wow. Seeing Snood again brought back memories I didn’t even know existed! I forgot all about that game, but seeing those weird faces again brought all the memories back of playing that on a Mac back in the 90s. Might have to revisit it…
Rob. H
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