Snood Case Study 2020

How Snood was revived in 2020 through Influencer Marketing

Remember that super popular Puzzle game released in 1996 called Snood? It’s back! Snood reached out to us to revive the once popular MAC OS released game through influencer marketing. We said: “Yes!”.

Coming back strong, Snood was looking to revive old game enthusiasts and new audiences with their mobile version of the popular puzzle game. Our team developed a cross-platform campaign including YouTube, Twitch, Twitter, and Instagram.

Cross integrations provide more reach for the client and a great variety in sponsored content opportunities. We smartly placed the integrations within the content of 11 different influencers that helped bring back Snood.

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Campaign Goal

For the return of Snood, we primarily focused on the English market as it also provides the largest target group. Our goal was to collaborate with influencers who had audiences that have played Snood in the past and appreciate the return of an old favorite. Additionally, we wanted to revive Snood for new audiences as well.

We wanted viewers to revisit their passion for Snood from the past and try it out again with an easy mobile access. We decided to work with 11 different influencers that would help us fulfill the goals for Snood.

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Meet the Influencers

Amber Mekabear

Mekabear

61K Followers

Sxet Snood

Snood

65K Followers

Danny

Danny Pellegrino

216K Followers

Elliot Coll

Elliot Coll

371K Subscribers

Gorillaphent

Gorillaphent

83K Followers

Lokenplays

LokenPlays

18K Followers

Penta

Penta

166K Followers

Siefe

Siefe

36K Followers

Swag Dracula

Swag_dracula

71K Followers

Yuuie

Yuuie

245K Followers

Swankyboxpicture

Swankybox

415K Subscribers

Campaign Video Content

The campaign project with Snood had a total of 13 content pieces including YouTube videos, Twitch streams, Instagram posts, and Twitter posts. Below are a few videos showcased:

Fan Engagment

A well-made game, as nostalgic as Snood will resonate in your memory for time to come. Even we were surprised at how many people remember Snood and used to love playing this game back in the day.

A great “trip to memory lane” campaign that received over 20K engagements and A LOT of comments about the Snood integrations.

Penta has his viewers begging for him to play Snood during streaming time outside of our sponsored work. The perfect collaboration!

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