Summoners War: Lost Centuria Case Study 2021

How Com2uS created a Global Influencer Tournament to promote the launch of Summoners War: Lost Centuria

South Korean powerhouse Com2uS came out with a blast, launching a successor of their outrageously popular mobile game Summoners War. With millions of fans across the globe and its heart in South Korea, Com2uS launched a live global tournament with over 100 international influencers.

A mix of streamers, pro players and even celebrities attended the live tournament event to battle each other in the new game Summoners War: Lost Centuria.

In an 8 hour broadcast, we collaborated and managed a cross-platform live stream campaign with Com2uS, on YouTube and Twitch. For this campaign, 16 global talents were directly managed by GameInfluencer.

Campaign Goal

For the Summoners War: Lost Centuria campaign we focused on the English & German speaking markets that acted as representatives of their country in the tournament. These 2 markets were also highly fitting for the campaign, as mobile gaming has shown rapid growth in the Western hemisphere.

A total of 16 influencers were chosen, with and without mobile gaming backgrounds to take part in this global event. Our collaborative goal was to acquire global brand awareness and performance for Summoners War by activating international talents across platforms.

Spoiler alert: FanHOTS won the entire tournament!

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Meet the Influencers

Avagg

Ava GG

450K+ Followers

Bloodynyuu

BloodNyuu

60K+ Followers

Danuncd1

Danucd

634K+ Followers

Darkviper

DarkViper

476K+ Followers

Fan Hots

FanHOTS

75K+ Followers

Gjake

Gernader Jake

350K+ Followers

Talent Portfolio

Jo Jonas

360K+ Subscribers

Khaldor

Khaldor

103K+ Followers

Kruzader

Kruzader

440K+ Followers

Lokenplays

Lokenplays

18K+ Followers

Talent Portfolio

Puuki

1M+ Subscribers

Nummy

Nummy

109K+ Followers

P4wnyhof

P4wnyhof

490K+ Followers

Skyyart

Skyyart

719K+ Followers

Theoddone

TheOddOne

842K+ Followers

Yuuie

YUUIE

243K+ Followers

Campaign Video Content

A mix of Twitch live streams and YouTube live streams took place for this campaign. A few YouTube integrations happened as well, to follow up on the launch of Summoners War: Lost Centuria.

Below are showcased a few of our favorites:

Fan Engagement

It is great to see that Com2uS successfully activated their launch tournament across the globe, reaching over 1 million players internationally.

With the amount of chat traffic, even at early hours for some streamers, many folks were positively surprised by the outcome of this game.

Mobile gaming has come a long way and Summoners War: Lost Centuria is a great representative of that. The stunning graphics, animations and reactive gameplay left many players interested in downloading this game right at launch. We are looking forward to working with Com2uS again in the future!

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