TikTok: The New Platform for Influencer Marketing
Taking over the spot for the fastest social media platform growth, TikTok has grown over 850 million monhtly users in 2020. Tiktok is becoming an incredibly powerful platform for influencer marketing due to its vast opportunities for brands to target young and older audiences. Short creative video, no longer than 1 minute, is the type of content brands can work with to reach millions of users.
Check Out Our Work with Influencers
Looking for inspiration for your next influencer marketing campaign? Check out some of the campaigns and videos we’ve created in the past:
How we Select the Right TikTok Influencers
TikTok Micro Influencers
Micro Influencers on TikTok are content creators that have developed a small content niche, which within they are experts. Smaller audience sizes should not discourage brand sponsorships as TikTok Micro Influencers have highly engaged and focused target audiences.
With a highly engaged target audience in specific niches, TikTok Micro Influencers provide a great fit to brands that are looking to connect with new target markets.
TikTok Macro Influencers
TikTok Macro Influencers have grown rapidly since the start of the platform and have developed an extensive and stable audience size. Large audience sizes can be extremely attractive for campaigns focusing on spreading brand awareness.
Branded Content with TikTok Influencers
Sponsored Tiktok Content Post
A sponsored TikTok post is a dedicated content piece that influencers post on their own TikTok channel page. TikTok content averages at 15 seconds long and has a maximum length of 1 minute. Campaign sponsored filters can also be implemented to ensure more brand awareness for your brand. Authentic posts are the best!
TikTok Channel Takeover
If your brand has or wants a verified TikTok account, a great strategy is to let influencers take over your brand account and post content. Influencers can make their followers aware of their brand partnership for additional exposure for your TikTok channel. Let’s be creative!
TikTok: Influencer Marketing Agency
GameInfluencer provides top gaming influencers that are social media active for all brands interested in TikTok marketing. As an influencer marketing agency, we thrive on managing creative campaigns and finding the best-fit influencers with growing TikTok performance
Influencer Marketing Platform TikTok
TikTok has become the most used social platform, making it a great space for influencer marketing. Gaming content has also become a growing niche under popular hashtags on TikTok. GameInfluencer provides creative and innovative TikTok marketing strategies that are tailored to our client’s needs.
Find TikTok Influencers
Finding the right TikTok influencers for your campaign is not easy. GameInfluencer has databases to find TikTok influencers for your TikTok marketing campaign.
TikTok Influencer Marketing: Costs
Influencer marketing costs and influencer marketing prices on TikTok depend heavily on the type of strategy as well as influencers brands would like to work with. Fill out a campaign quote and our campaign managers will reach out to you as soon as possible.
Find YouTube Influencers in our Database of 30+ Million
Through our influencer database, we can identify which micro influencers, macro influencers, and everything in between is right for the campaign.
Your Campaign with TikTokers
Are you interested in learning more about what opportunities there are when it comes to working with TikTok content creators? GameInfluencer has you covered! From strategizing, to campaign execution and beyond, GameInfluencer has the expertise to assist with your next influencer marketing campaign!
Tell your Story with TikTok Influencers
Depending on what brand message needs to be delivered, there is a range of opportunities to do so when working with TikTok content creators. Based on the varying needs of our clients and the stories they want to tell, we execute influencer marketing campaigns within each of the following categories:
TikTok Influencers in Every Language
The global GameInfluencer team can localize influencer marketing campaigns within the desired market through the partnership of influencers who natively speak the language. We work with TikTok influencers across the world to meet and scale the needs of our clients.
Work with Different Types of Influencers
Luckily for brands, influencers and their audiences have different backgrounds, ages, geographies, and interests. To grow and engage with new audiences, brands should consider partnering with gaming and non-gaming influencers who create content that reaches a different yet desirable audience.
Influencers for Specific Gaming Platforms
Influencer Marketing can be targeted based on the gaming platform. Across different social media platforms, brands can engage with influencers and audiences that play on or are interested in the following platforms: PC (Steam, EpicGames, Browser), Console (Xbox, PlayStation, Nintendo Switch, and old school systems), and Mobile (iOS, Android).
Are you not sure about TikTok? We’ve got you covered!
TikTok is just one of the many platforms where brands and influencers can work together. In fact, to have the greatest amount of impact, GameInfluencer suggests incorporating multiple platforms in each campaign as the best Tiktokers often manage multiple social media channels through which they connect with their audience.
Start a TikTok campaign with us!
Tell us a bit more about your business, and we’ll be in touch shortly. Speak to an expert and see for yourself what influencer marketing on Instagram can be like when you’re working with the best!