How do you use TikTok for marketing? – The TikTok marketing guide

TikTok can benefit you, as it shows to be one of the most effective influencer marketing strategies for brands. Marketing on TikTok is not easy to handle, but here are a few guidelines: explore different creative setups, be data-driven by precise targeting + tracking, and run ads in non-tier 1 markets. Reach out to us and we can help you out.

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Check Out Our Work with Influencers

Looking for inspiration for your next influencer marketing campaign? Check out some of the campaigns and videos we’ve created in the past:

How has TikTok changed marketing?

TikTok has changed the game as millennials and gen Z are spending more time on new social media platforms like TikTok. Short video content has become a mainstream consumption format enjoyed by especially younger generations.

TikTok vs. Instagram Marketing

Marketing between TikTok and Instagram are not the same due to the difference in social media format and engagement. Tiktok benefits are also different from Instagram and are primarily focused on brand awareness.

Why use TikTok for marketing?

TikTok campaigns are a great marketing strategy to reach out to a potential of 800 million users and create a viral marketing campaign. Trends can happen fast with the right organic content, which brands can heavily benefit from. TikTok global marketing allows brands to also target specific audiences and make data-driven decisions.

What is the target audience for TikTok?

TikTok influencer marketing differs in target audience depending on the country and genre. In general, TikTok is more female-oriented as well as favored for targeting millennials and gen z.

How does TikTok attract users?

The almost unlimited number of short video content, great algorithms, and easy to use interface make TikTok a great attraction for users. For digital marketing and video promotion purposes, TikTok has the best tools in place for brands to incorporate their ads into the application.

Your Campaign with TikTokers

Are you interested in learning more about what opportunities there are when it comes to working with TikTok content creators? GameInfluencer has you covered! From strategizing, to campaign execution and beyond, GameInfluencer has the expertise to assist with your next influencer marketing campaign!

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TikTok Marketing Campaign Examples

Feel free to reach out to us and we can provide you with some of our TikTok campaign examples and how we created trending content on the platform.

How do I promote my business on TikTok?

There are multiple ways you can promote your business on TikTok. First of you can use influencers to promote your product or service in connection to a trending TikTok. Hashtag challenges, ad campaigns, and many other strategies can be explored effectively on TikTok.

What is a Tik Tok partner?

Becoming a TikTok partner as a business regards an application process with TikTok themselves. TikTok also decided for creators to become a TikTok partner under their own criteria.

How much does it cost to advertise on TikTok?

TikTok cost really depends on the type of ad campaign you would like to run. Our specialists are more than happy to answer any of your specific questions regarding tiktok marketing budgets – just reach out!

How to develop a TikTok marketing strategy

A TikTok strategy should be tailored to your campaign objectives. Depending on your target audience, budgets, KPIs, country focus etc., we specifically tailor a TikTok marketing plan and strategy pitch for your needs.

TikTok as a marketing Tool – Tips and Techniques

The secret to using TikTok as a successful marketing tool relies heavily on the creative and engaging content you create with it. Video promotion in terms of social media marketing is not easy to use and we do our best to manage client’s ads and influencer collaborations to develop the best TikTok campaigns.

Find Content Creators in our Database of 3+ Million

Tech Gadget Influencer

Through our influencer database, we can identify which micro influencers, macro influencers, and everything in between are right for the campaign.



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