TikTok – The New Social Media Powerhouse in Influencer Marketing

Snapchat Influencers

June 29, 2020

It is no secret that TikTok has been growing exponentially over the past year, and it shows no signs of slowing down. As TikTok continues to grow, so too does interest in its influencer marketing. With its short and simple videos combined with a non-stop flow of content that passes through an algorithm to keep users hooked, TikTok has grown to be the current leader in social media. On the App Store and Google Play it has now overtaken all other social media apps in downloads, including giants such as Facebook, Twitter and Snapchat – According to SensorTower

Some of the most interesting statistics surrounding TikTok:

? TikTok reported that they had 680 million monthly active users in late 2018. They estimate that this number has now increased to 800 million as of June 2020
? 1.5 Billion Downloads worldwide on App Store + Google Play (as of February)
? More Than 1 Billion Video Views Daily

With that being said, new influencers have risen up and grown alongside the platform. These new influencers have an outstanding global reach. Some have amassed tens of millions of followers. This is no different for the world of gaming, there are many large gaming influencers on TikTok who have either added it to their social media roster or have grown solely on the app.


One example of a top gaming TikTok influencer who reaches MILLIONS per post is Kyle ‘Mongraal’ Jackson from the UK. He is a professional Fortnite player who consistently posts his best plays and funny moments on the app.


‘Ninja’ the world famous Fortnite streamer from the USA has seen his success and following continue over to TikTok, he has an impressive 3.7 million followers and continues to post highlights from his streams.


And ‘BrunoPlayHard’ from Portugal, he posts a combination of videos from his life outside of gaming alongside stream highlights and funny movies. This influencer has amassed an impressive 1.3 million followers. 

After having talks with TikTok themselves, we at GameInfluencer have found out just how important and impactful integrated sponsorship is on the platform, especially in the form of a successful ‘Hashtag’ campaign supported by influencers. With individual influencers being capable of reaching an audience of millions with a single post, the potential for brands who utilize influencer marketing is HUGE.

The TikTok Market place is a ‘one stop shop’ where certain white-listed influencers can be found. Here, if you have been accepted into entering like GameInfluencer was, influencer analytics can be viewed, they can be contacted with ease and campaigns can be planned. A popular user who utilizes camera tricks and clever editing techniques named ‘Zach King’

Zach King

This makes the creation of a campaign a lot more stress free and accessible. However, the TikTok Creator Marketplace is still in its beta form and has a very limited number of influencers. This number is increasing at a steady rate but for firms looking to get the most out of an Influencer marketing campaign on TikTok, the help of the experts is still essential.

We have seen great success in our influencer campaign strategies across multiple social media platforms and TikTok will be no different. Through careful and concise methods we plan to adapt influencer campaign strategies to fit TikTok perfectly.

We look to continue to lead influencer marketing and add TikTok with its influencers to our ever-expanding expertise.