As the world’s fastest-growing social media platform, TikTok has quickly become a force to be reckoned with in the world of influencer marketing. With its massive user base and innovative features, TikTok offers influencer marketing agencies a unique opportunity to connect with a young, engaged audience. In this article, we’ll explore why TikTok is the ultimate platform for influencer marketing.
What is TikTok?
TikTok is a social media platform that allows users to create and share short-form videos ranging from 15 to 60 seconds. In addition, these videos can be edited with music, special effects, and filters, making it easy for users to create engaging and entertaining content. With over a billion active users, TikTok has quickly become one of the world’s most popular social media platforms.
Why is TikTok Perfect for Influencer Marketing?
1. Massive User Base
Firstly, TikTok’s massive user base makes it an ideal platform for influencer marketing. Therefore, with over a billion active users, TikTok offers a vast audience that influencer marketing agencies can tap into. Moreover, the platform’s user base primarily comprises younger users, making it a perfect place for brands targeting a younger demographic.
2. High Engagement Rates
Secondly, TikTok’s high engagement rates make it a valuable platform for influencer marketing. In addition, because the platform’s videos are short and entertaining, users are likelier to watch them all the way through. This means that influencer marketing agencies can create more engaging content that captures their audience’s attention effectively.
3. Innovative Features
Lastly, TikTok’s innovative features make it a perfect platform for influencer marketing. The platform’s editing tools and filters make creating engaging and entertaining content easy for users. Additionally, the platform’s algorithm is designed to show users relevant and exciting content, meaning that influencer marketing agencies can create content that is more likely to be seen and shared.
Top 10 Gaming Tiktokers
Firstly, it is important to mention Gaming by Gamelancer as it is the most popular TikTok gaming account. It has 5 million followers and 275.4 million likes.
Gamingbible is another gaming account with around 2.8 million followers and 72.6 million likes. This account posts various funny videos related to video games and gamers.
Amongus is a fun account run by Victoria Tran. It has 3.6 million followers and 31 million likes. The user uploads fun videos for Among Us fans that can interactively engage them. In addition, she gives interesting information and lets the audience know about the updates.
Leslee Sullivant is a game developer who runs a Tiktok account named “famous_streamer.” with 13.6k followers. She uses this account to accustom people to the video game industry and helps newcomers by giving them insights and tips. The best part about her account is that she discusses topics in a meme-like manner which makes it fun to watch.
KMZWIsolation is run by a Japanese man. He has 1.3 million followers and about 17.4 million likes. The unique thing about this account is that the user recreates games in the real world. So, for example, he would take a scene out of GTA V and explore how it works in the real world.
How Influencer Marketing Agencies Can Leverage TikTok
1. Partner with TikTok Influencers
To begin with, one of the most effective ways for influencer marketing agencies to leverage TikTok is by partnering with TikTok influencers. These influencers have already built a following on the platform and can create content that resonates with their audience. By partnering with TikTok influencers, influencer marketing agencies can tap into a large, engaged audience and increase brand awareness.
At GameInfluencer, we have already built a strong influencer database that helps us identify which micro influencers, macro influencers, and everything in between are right for the campaign.
2. Create TikTok Ads
TikTok offers various advertising options that influencer marketing agencies can use to promote their client’s products or services. Moreover, these ads can be targeted to specific demographics and are designed to be engaging and entertaining, making them more likely to be shared and talked about.
Our team has worked with various companies launching successful TikTok campaigns for such titles as Genshin Impact, Trove, Dying Light 2, Stranger Things: Puzzle Tales, and others. Check out one of our recent TikTok campaigns for the Battle Cats where we collaborated with well-known Tiktokers gaining over 18M impressions.
3. Create TikTok Challenges
Last but not least, one of the most popular features of TikTok is the platform’s challenges. These challenges are often centered around a specific theme or trend and encourage users to create and share their own content. Influencer marketing agencies can leverage these challenges by creating their own and encouraging their audience to participate.
All in all, TikTok is the ultimate platform for influencer marketing, offering a massive user base, high engagement rates, and innovative features. Influencer marketing agencies can leverage the platform by partnering with TikTok influencers, creating TikTok ads, and creating TikTok challenges. By leveraging the platform’s unique features, influencer marketing agencies can connect with a young, engaged audience and increase brand awareness.
Our GameInfluencer team has grown to become the address for influencer marketing experts in the gaming industry. If you are unsure of finding the best fit for your campaign, lack in marketing strategy, or want exclusive GameInfluencer influencers, make sure to fill out our campaign quote.
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