In today’s competitive gaming landscape, generating excitement before launch is key. Steam wishlists offer a powerful tool to build momentum and gauge interest. With over 120 million active users, wishlists help developers understand market demand, boost visibility, and drive sales.
Why Steam Wishlists Matter
Steam wishlists are more than just a metric—they influence how Steam’s algorithm promotes games. The more wishlists you gather, the more likely your game will be featured in “Popular Upcoming” or “Top Sellers” sections. Wishlists also ensure notifications are sent to users when your game launches, is discounted, or gets an update, directly driving sales.
How to Build Wishlist Momentum
Create a Polished Steam Page Early: Launch your page well in advance, using eye-catching trailers, visuals, and an enticing description. A professional page attracts early wishlists.
Leverage Social Media and Community Platforms: Engage potential players through Discord, Reddit, and social media with regular updates, teasers, and interactive content.
Use Targeted Ads: Run ads on Facebook, Instagram, and Reddit to drive traffic to your Steam page. Target niche gaming communities for the best results.
Partner with Streamers and Influencers: Collaborate with content creators for early access or giveaways. Streamers’ audiences can drive significant wishlist adds.
Join Steam Sales and Events: Participate in Steam Next Fest and other major sales events. Offering demos or early discounts increases visibility and wishlists.
Engage the Community Post-Wishlist: Keep potential buyers interested with regular updates, new content reveals, or developer commentaries to maintain hype until launch.
Steam wishlists are a critical part of a successful launch. By building a strong wishlist base through early engagement, strategic marketing, and active community participation, you can maximize your game’s visibility and turn wishlists into sales when it matters most.
Our GameInfluencer team will boost your steam wishlisting and drive targeted traffic to your Steam page, increasing conversions.
Together with our extensive network of gaming influencers, we run performance-base campaigns for your upcoming titles, encouraging players to add your game to their wishlists.
