Unlocking the Benefits of Instagram Influencer Marketing for Your Business

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In recent years, Instagram has become one of the most popular social media platforms, with over 2 billion monthly active users. As the platform has grown, so has the popularity of influencer marketing on Instagram. In this blog post, we’ll discuss how Instagram influencer marketing can help your business grow.

What is Instagram Influencer Marketing?

Instagram influencer marketing is a type of social media marketing that involves collaborating with popular Instagram users (influencers) to promote your products or services. Influencers have a large following and can help you reach a wider audience, increase brand awareness, and drive sales.

Why is Instagram Influencer Marketing Effective?

There are several reasons why Instagram influencer marketing is effective:

High Engagement Rates

Influencers have a highly engaged audience who trust their recommendations. This means that when an influencer promotes your product or service, their followers are more likely to take action.


Influencers are seen as authentic and relatable, which makes them an effective way to connect with your target audience. This is especially true for micro-influencers with a smaller following but a more niche audience.


Instagram influencer marketing can be more cost-effective than traditional advertising. This is because many influencers are willing to collaborate in exchange for free products or a small fee, which can be much more affordable than other marketing channels.

Top 5 Gaming Influencers on Instagram

David Steinberg (@Stonemountain64)

Stonemountain64 is a well-known influencer in gaming on both YouTube and Instagram. He is a gaming commentator that focuses on shooter games and has gained 465K Instagram followers.

Sceptic (@Sceptic)

Sceptic is a famous gamer who became popular on both YouTube and Twitch due to his Fortnite content. He has also amassed 392K followers on Instagram over time. 

Zack Lane (@Zlaner)

The prolific Warzone player, Zack Lane, is now one of the best gaming influencers Instagram boasts with 134K followers. This influencer in gaming is a warzone pro and content creator for opticgaming.

ImaEternal (@Imaeternal)

The graphic designer and famous gamer, ImaEternal, with over 97K followers and mostly audiences based in the US, makes him one of the top gaming influencers for brands and businesses.

Tom Mulligan (@Tom72hrs)

American gamer Thomas Mulligan is an online video game influencer known as “72hrs” on all digital platforms. He is a popular streamer and online gamer with a large following on his twitch, YouTube channels, and Instagram account. His Instagram account has 393K followers.

At GameInfluencer, we have been working hard since 206 developing the most successful influencer marketing campaigns with international brands. We have built a strong influencer database that helps us identify which influencers are right for the campaigns. Our team has worked with various gaming publishers and developers launching successful Instagram campaigns for such titles as Snood, Call of Duty Mobile, Brawl Stars, and others.

How to Get Started with Instagram Influencer Marketing

Here are some steps to get started with Instagram influencer marketing:

Define Your Goals

Before you start collaborating with influencers, you need to define your goals. Do you want to increase brand awareness, drive sales, or launch a new product? Knowing your goals will help you find the right influencers and measure the success of your campaigns.

Find the Right Influencers

Once you’ve defined your goals, you need to find the right influencers to collaborate with. Look for influencers who align with your brand values and have a highly engaged audience that matches your target demographic.

Reach Out to Influencers

Once you’ve found the right influencers, reach out to them with a personalized message. Explain why you’re interested in collaborating and how your product or service can benefit their audience.

Set Clear Expectations

Before you start collaborating, make sure to set clear expectations. For example, define the scope of the collaboration, the timeline, and the compensation. This will help ensure that both you and the influencer are on the same page.

Track and Measure Results

Once your campaign is live, make sure to track and measure the results. Use Instagram Insights to track engagement, reach, and impressions. This will help you determine the success of your campaign and make adjustments for future campaigns.


Instagram influencer marketing effectively reaches a wider audience, increases brand awareness, and drives sales. By following the steps outlined in this blog post, you can start collaborating with influencers and see the benefits for your business. So what are you waiting for? Get started with Instagram influencer marketing today!

Our GameInfluencer team has grown to become the address for influencer marketing experts in the gaming industry. If you are unsure of finding the best fit for your campaign, lack in marketing strategy, or want exclusive GameInfluencer influencers, make sure to fill out our campaign quote.

Read more about Influencer Marketing:

YouTube Shorts: The Ultimate Weapon for Brands in 2023

Unlocking the Power of Twitch Influencer Marketing: Reach Millions of Gamers with Your Brand

Game Influencer Marketing: The Key to Success for Gaming Brands