{"id":9531,"date":"2020-12-04T15:02:08","date_gmt":"2020-12-04T13:02:08","guid":{"rendered":"https:\/\/gameinfluencer.com\/?p=9531"},"modified":"2020-12-04T15:02:08","modified_gmt":"2020-12-04T13:02:08","slug":"honor-9x-pro-case-study","status":"publish","type":"post","link":"https:\/\/gameinfluencer.com\/honor-9x-pro-case-study\/","title":{"rendered":"Honor 9X Pro Case Study"},"content":{"rendered":"\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-how-honor-targeted-gen-z-with-their-new-mobile-product\">How Honor targeted Gen Z with their new mobile product<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.hihonor.com\/mea\/\">Honor<\/a>, the smartphone brand reached out to GameInfluencer to collaborate on an <a href=\"https:\/\/gameinfluencer.com\/premium-influencer-marketing-campaigns\/\">influencer marketing campaign<\/a>, which targeted Gen Z gamers. With our expertise, we developed a campaign working with cross platform integrations including <a href=\"https:\/\/gameinfluencer.com\/youtube-influencers\/\">Youtube<\/a> Streams, <a href=\"https:\/\/gameinfluencer.com\/twitch-influencers\/\">Twitch<\/a> Streams, YouTube video content and <a href=\"https:\/\/gameinfluencer.com\/instagram-influencers\/\">Instagram<\/a> posts. <\/p>\n\n\n\n<p>We collaborated with two German mobile talents who were the perfect fit to promote Honor&#8217;s mobile product: Honor 9x Pro. An integration with the mobile phone and  the gaming genre were the best mix to create brand awareness and conversions for Honor.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki-1024x576.jpg\" alt=\"Puuki\" class=\"wp-image-9539\" width=\"632\" height=\"355\" srcset=\"https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki-1024x576.jpg 1024w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki-300x169.jpg 300w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki-768x432.jpg 768w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki-720x405.jpg 720w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki-610x343.jpg 610w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki-528x297.jpg 528w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki-348x196.jpg 348w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki-150x84.jpg 150w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki-825x464.jpg 825w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki-690x388.jpg 690w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki-510x287.jpg 510w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki-275x155.jpg 275w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki-1140x641.jpg 1140w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki-540x304.jpg 540w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki-450x253.jpg 450w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki-240x135.jpg 240w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki-576x324.jpg 576w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki-992x558.jpg 992w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/puuki.jpg 1280w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-campaign-goal-approach\">Campaign Goal &amp; Approach<\/h2>\n\n\n\n<p>Our goal together with Honor was to unlock the true potential of the product in the gaming genre for Gen Z as well as create brand awareness for its performance. Included in the goal were cross platform integration, which took place on <a href=\"https:\/\/gameinfluencer.com\/twitch-influencers\/\">Twitch<\/a>, <a href=\"https:\/\/gameinfluencer.com\/youtube-influencers\/\">Youtube<\/a> and <a href=\"https:\/\/gameinfluencer.com\/instagram-influencers\/\">Instagram<\/a><\/p>\n\n\n\n<p>We selected two influencers for this campaign who had the reach and highly precise target audience that Honor was looking for to succesfully perform this campaign. Product opening, showcasing and gaming were incorporated.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/jo-jonas.png\" alt=\"Jo Jonas\" class=\"wp-image-9540\" width=\"621\" height=\"347\" srcset=\"https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/jo-jonas.png 597w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/jo-jonas-300x168.png 300w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/jo-jonas-528x295.png 528w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/jo-jonas-348x195.png 348w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/jo-jonas-150x84.png 150w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/jo-jonas-510x285.png 510w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/jo-jonas-275x154.png 275w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/jo-jonas-540x302.png 540w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/jo-jonas-450x252.png 450w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/jo-jonas-240x134.png 240w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/jo-jonas-576x322.png 576w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/figure><\/div>\n\n\n\r\n<style type=\"text\/css\">\r\n    .cast-background {\r\n        background-color: #f8f9fa;\r\n    }\r\n<\/style>\r\n<div class=\"container-fluid cast-background break-out my-5\">\r\n    <div class=\"text-center mx-auto\">\r\n        <h2>Meet the Influencers<\/h2>\r\n    <\/div>\r\n    <div class=\"container\">\r\n    <div class=\"row\">\r\n        <div class=\"col-md-9 mx-auto\">\r\n        <div class=\"row justify-content-around\" id=\"cast-block_5fca2316efeff\">\r\n            \r\n        <div class=\"my-5 col-12 col-sm-4 col-lg-6\">\r\n                            <div class=\"gi-cast text-center h-100 \">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=\" class=\"img-responsive lazyload\" alt=\"Talent Portfolio\" sizes=\"(max-width:320px) 273px, (max-width:425px) 378px, (max-width:575px) 528px, (max-width:767px) 148px, (max-width:991px) 208px, (max-width:1199px) 288px, 348px\" srcset=\"\" data-src=\"https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/03\/talent-portfolio-8.png\" data-srcset=\"https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/03\/talent-portfolio-8.png 400w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/03\/talent-portfolio-8-300x300.png 300w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/03\/talent-portfolio-8-150x150.png 150w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/03\/talent-portfolio-8-348x348.png 348w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/03\/talent-portfolio-8-275x275.png 275w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/03\/talent-portfolio-8-240x240.png 240w\" \/>                            <div class=\"cast-container my-2\" >\r\n                    <h3 class=\"cast\">Puuki<\/h3>\r\n                                        <p class=\"cast cast-text d-flex align-items-center\">\r\n                      <i class=\"fa fa-youtube-play mr-1\"><\/i>\r\n                      1.04M Subscribers\r\n                    <\/p>\r\n                                                                                                                  <\/div>\r\n                    <p class=\"cast\"><\/p>\r\n                <\/div>\r\n        <\/div><!-- End of Col -->\r\n    \r\n        <div class=\"my-5 col-12 col-sm-4 col-lg-6\">\r\n                            <div class=\"gi-cast text-center h-100 \">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"401\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=\" class=\"img-responsive lazyload\" alt=\"Talent Portfolio\" sizes=\"(max-width:320px) 273px, (max-width:425px) 378px, (max-width:575px) 528px, (max-width:767px) 148px, (max-width:991px) 208px, (max-width:1199px) 288px, 348px\" srcset=\"\" data-src=\"https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/03\/talent-portfolio-9.png\" data-srcset=\"https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/03\/talent-portfolio-9.png 400w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/03\/talent-portfolio-9-300x300.png 300w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/03\/talent-portfolio-9-150x150.png 150w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/03\/talent-portfolio-9-348x349.png 348w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/03\/talent-portfolio-9-275x276.png 275w, https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/03\/talent-portfolio-9-240x241.png 240w\" \/>                            <div class=\"cast-container my-2\" >\r\n                    <h3 class=\"cast\">Jo Jonas<\/h3>\r\n                                        <p class=\"cast cast-text d-flex align-items-center\">\r\n                      <i class=\"fa fa-youtube-play mr-1\"><\/i>\r\n                      234K Subscribers\r\n                    <\/p>\r\n                                                                                                                  <\/div>\r\n                    <p class=\"cast\"><\/p>\r\n                <\/div>\r\n        <\/div><!-- End of Col -->\r\n    \r\n    <\/div> <!-- End Row -->\r\n<\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-fan-engagement\">Fan Engagement<\/h2>\n\n\n\n<p>Fan reaction to the content of our two influencers were great. The product did not take away from the actual content, showing a successful organic integration between product and gaming. <\/p>\n\n\n\r\n<div id=\"quotecarousel-block_5fca247aeff02\" class=\"carousel slide ebene3\" data-ride=\"carousel\">\r\n  <div class=\"carousel-inner px-3 px-sm-0\">\r\n \r\n         <div class=\"carousel-item active\"> \r\n             \r\n<blockquote>\r\n    <div class=\"row\">\r\n        <div class=\"col-sm-4 text-center mb-5 mb-sm-1\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"88\" height=\"88\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=\" class=\"img-blockquote lazyload\" alt=\"Fussbal\" data-src=\"https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/fussbal.jpg\" \/>        <\/div>\r\n        <div class=\"col-sm-8 pl-md-5\">\r\n            <p class=\"blockquote  mb-5\">\r\n            Cooles intro! \r\n            <\/p>\r\n            <cite class=\"author overline\">\r\n            Fussball \r\n            <br \/>\r\n            <span class=\"job\">\r\n             \r\n            <\/cite>\r\n        <\/div>\r\n    <\/div>\r\n<\/blockquote>\r\n    <\/div>\r\n\r\n         <div class=\"carousel-item\"> \r\n<blockquote>\r\n    <div class=\"row\">\r\n        <div class=\"col-sm-4 text-center mb-5 mb-sm-1\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"88\" height=\"88\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=\" class=\"img-blockquote lazyload\" alt=\"Natalie\" data-src=\"https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/natalie.jpg\" \/>        <\/div>\r\n        <div class=\"col-sm-8 pl-md-5\">\r\n            <p class=\"blockquote  mb-5\">\r\n            Mein Vater hat das Spiel und ich liebe es auch\u2764\ufe0f\u2764\ufe0f\u2764\ufe0f Und das Handy ist echt Geil. Vielleicht kaufe ich es mir auch\ud83e\udd23\ud83d\ude0d\ud83e\udd70\ud83d\ude18 \r\n            <\/p>\r\n            <cite class=\"author overline\">\r\n            Natalie \r\n            <br \/>\r\n            <span class=\"job\">\r\n             \r\n            <\/cite>\r\n        <\/div>\r\n    <\/div>\r\n<\/blockquote>\r\n    <\/div>\r\n\r\n         <div class=\"carousel-item\"> \r\n<blockquote>\r\n    <div class=\"row\">\r\n        <div class=\"col-sm-4 text-center mb-5 mb-sm-1\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"88\" height=\"88\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=\" class=\"img-blockquote lazyload\" alt=\"Iwicfwg\" data-src=\"https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/iwicfwg.jpg\" \/>        <\/div>\r\n        <div class=\"col-sm-8 pl-md-5\">\r\n            <p class=\"blockquote  mb-5\">\r\n            Honor 8 X hat auch ein google playstore \r\n            <\/p>\r\n            <cite class=\"author overline\">\r\n            iwicfwg \r\n            <br \/>\r\n            <span class=\"job\">\r\n             \r\n            <\/cite>\r\n        <\/div>\r\n    <\/div>\r\n<\/blockquote>\r\n    <\/div>\r\n\r\n         <div class=\"carousel-item\"> \r\n<blockquote>\r\n    <div class=\"row\">\r\n        <div class=\"col-sm-4 text-center mb-5 mb-sm-1\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"88\" height=\"88\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=\" class=\"img-blockquote lazyload\" alt=\"Umut\" data-src=\"https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/umut.jpg\" \/>        <\/div>\r\n        <div class=\"col-sm-8 pl-md-5\">\r\n            <p class=\"blockquote  mb-5\">\r\n            sch\u00f6nes Handy\ud83d\ude0a \r\n            <\/p>\r\n            <cite class=\"author overline\">\r\n            Umut \r\n            <br \/>\r\n            <span class=\"job\">\r\n             \r\n            <\/cite>\r\n        <\/div>\r\n    <\/div>\r\n<\/blockquote>\r\n    <\/div>\r\n\r\n         <div class=\"carousel-item\"> \r\n<blockquote>\r\n    <div class=\"row\">\r\n        <div class=\"col-sm-4 text-center mb-5 mb-sm-1\">\r\n        <img loading=\"lazy\" decoding=\"async\" width=\"88\" height=\"88\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=\" class=\"img-blockquote lazyload\" alt=\"Ray\" data-src=\"https:\/\/gameinfluencer.com\/wp-content\/uploads\/2020\/12\/ray.jpg\" \/>        <\/div>\r\n        <div class=\"col-sm-8 pl-md-5\">\r\n            <p class=\"blockquote  mb-5\">\r\n            Ich hab das gleiche Handy!  \ud83d\ude02 \r\n            <\/p>\r\n            <cite class=\"author overline\">\r\n            Ray \r\n            <br \/>\r\n            <span class=\"job\">\r\n             \r\n            <\/cite>\r\n        <\/div>\r\n    <\/div>\r\n<\/blockquote>\r\n    <\/div>\r\n\r\n      <\/div>\r\n    <a class=\"carousel-control-prev\" href=\"#quotecarousel-block_5fca247aeff02\" role=\"button\" data-slide=\"prev\">\r\n    <span class=\"carousel-control-prev-icon\" aria-hidden=\"true\"><\/span>\r\n    <span class=\"sr-only\">Previous<\/span>\r\n  <\/a>\r\n  <a class=\"carousel-control-next\" href=\"#quotecarousel-block_5fca247aeff02\" role=\"button\" data-slide=\"next\">\r\n    <span class=\"carousel-control-next-icon\" aria-hidden=\"true\"><\/span>\r\n    <span class=\"sr-only\">Next<\/span>\r\n  <\/a>\r\n<\/div>         \r\n\n\n\n<p><strong>Read More:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/gameinfluencer.com\/g-i-joe-war-on-cobra-case-study-2020\/\">G.I Joe: War on Cobra Case Study 2020<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/gameinfluencer.com\/loot-boy-case-study-2020\/\/\">Loot Boy Case Study 2020<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/gameinfluencer.com\/call-of-war-case-study-2019-2020\/\">Age of Wonders Case Study 2020<\/a><\/p>\n\n\n<section class=\"centered-headline fullwidth\" id=\"cta-fullwidth-endroll\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n        <div class=\"col-12\">\r\n            <h2 class=\"text-center\">It\u2019s your turn!<\/h2> \r\n            <p class=\"lead text-center mt-3\">\r\n                Do you want to work with micro and macro influencers as well? Our team has all the experience you need to get started. Tell us about your game or product, and we\u2019ll be in touch shortly.             <\/p>\r\n            <p class=\"text-center\">\r\n            <a href=\"https:\/\/gameinfluencer.com\/campaign-quote\/\" class=\"btn btn-lg btn-outline-primary\" >Get Started!<\/a>\r\n            <\/p>\r\n        <\/div> \r\n    <\/div> \r\n    <\/div>    \r\n<\/section>\r\n\r\n\r\n\r\n<style type=\"text\/css\">\r\n\t#cta-fullwidth-endroll {\r\n\t\tbackground: #ef3d37;\r\n\t\tcolor: #fff;\r\n\t}\r\n<\/style>","protected":false},"excerpt":{"rendered":"<p>How Honor targeted Gen Z with their new mobile product Honor, the smartphone brand reached out to GameInfluencer to collaborate&#8230; <a class=\"blog-archive-readmore\" href=\"https:\/\/gameinfluencer.com\/honor-9x-pro-case-study\/\">Read More<\/a><\/p>\n","protected":false},"author":9,"featured_media":9553,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[62],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.0 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Honor 9X Pro Case Study &#8211; GameInfluencer<\/title>\n<meta name=\"description\" content=\"Want to learn more about Honor 9X Pro Case Study ? 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