As the popularity of short-form videos continues to rise, it’s no surprise that YouTube has jumped on the bandwagon with its latest feature, YouTube Shorts. This new platform allows users to create and share short, engaging videos that are under a minute long. As an influencer marketing agency, we are excited to see how YouTube Shorts will revolutionize the influencer marketing landscape.
What are YouTube Shorts?
YouTube Shorts is a new feature on the platform that allows users to create short-form videos that are 60 seconds or less in length. These videos can be made using the Shorts camera, which offers various tools such as adding music, text, and filters. With the rise of TikTok and Instagram Reels, it’s no surprise that YouTube is trying to get in on the action with its own version of short-form videos.
How YouTube Shorts Will Benefit Influencer Marketing
As an influencer marketing agency, we always look for new ways to help our clients reach their target audience. With the introduction of YouTube Shorts, we can see several benefits for influencer marketing.
First, YouTube Shorts allows influencers to create bite-sized content that is quick and easy to consume. This is perfect for social media users who are constantly scrolling and have a short attention span. By creating short-form content, influencers can capture their audience’s attention quickly and effectively.
Second, YouTube Shorts offers a unique opportunity for influencers to showcase their creativity. With the ability to add music, text, and filters, influencers can create engaging and entertaining videos that stand out from the crowd. This can increase their visibility on the platform and attract new followers.
Third, YouTube Shorts offers a new way for influencers to monetize their content. With the introduction of Shorts Fund, creators can earn money based on the number of views their videos receive. This means that influencers can make money from their short-form content in addition to their traditional YouTube content.
Monetization Process
Starting February 1, 2023, monetizing partners can earn money from ads that are viewed between videos in the Shorts Feed.
To join the program, you must meet one of the following requirements:
– Have 1,000 subscribers and 10 million eligible public Shorts views in the last 90 days.
– Have 1,000 subscribers and 4,000 valid public watch hours on long-form videos.
Shorts ad revenue sharing works differently than traditional video content.
First, revenue from the ads appearing between Shorts in the feed will be pooled together. Then, a portion of the total revenue will be allocated to a “creator pool” based on views and music usage across all watched Shorts. The revenue from the Creator Pool will then be allocated to eligible creators based on their share of total views. Monetizing creators will keep 45% of their allocated Shorts revenue.
But how much can you actually make with this new revenue model?
Reed Duchscher, a manager of MrBeast and many other big-name streamers, has recently researched the revenue rates of YouTube Shorts. He shared an image that revealed a channel with 116 million views that made around $2,400. This means that the rates per millie or RPM is between $0.2 to $0.4.
How Influencer Marketing Agencies Can Leverage YouTube Shorts
As an influencer marketing agency, staying up to date with the latest trends and platforms is essential. By incorporating YouTube Shorts into our influencer marketing strategies, we can help our clients reach a wider audience and increase their visibility on the platform.
One of the ways we can leverage YouTube Shorts is by working with influencers to create short-form content that promotes our client’s products or services. By creating engaging and entertaining videos, we can help our clients reach a new audience and increase their brand awareness.
Another way we can leverage the videos is by creating our own content that showcases our agency’s creativity and expertise. By creating short-form videos that provide value to our audience, we can establish ourselves as thought leaders in the influencer marketing industry and attract new clients.
Conclusion
YouTube Shorts is an exciting new platform that offers a unique opportunity for influencers and influencer marketing agencies. By creating short-form content that is quick and easy to consume, influencers can capture their audience’s attention and increase their visibility on the platform. As an influencer marketing agency, we are excited to incorporate YouTube Shorts into our marketing strategies and help our clients reach a wider audience.
Read More about Influencer Marketing:
Influencer Marketing: 5 Tips for Starting Your First Campaign
Influencer Marketing: Effects and Implications of IDFA Deprecation
