How Ubisoft integrated Rainbow Six Siege into TikTok content
Ubisoft reached out to us to collaborate on a new influencer marketing campaign regarding their successful game Tom Clancy’s Rainbow Six Siege. Together we developed a creative concept that used a mix of Rainbow Six Siege content and trending TikTok content.
We worked with 3 German gaming Tiktokers who regularly make short video content on the platform. We collaborated to create videos that combined trending TikTok formats including the Swipe it Challenge as well as TikTok Halloween content. We managed to create over 260K views for the Ubisoft TikTok campaign.
The goal for the Rainbow Six Siege Campaign with Ubisoft was to activate the German Market with TikTok gaming content. Trending TikTok formats were to be created and boosted through TikTok. The content was to be solely created for TikTok.
We worked with 3 micro influencers that had the right target audience that Ubisoft was looking for. With the precise targeting, we were able to successfully perform this campaign.
Meet the TikTok Influencers
The content engagements on TikTok were great, as many people commented about their Halloween event experiences within the game. This added up to a total engagement of 18.07%, which shows how you can successful create engagements through TikTok content.