Black Clover M Case Study 2023

Unleash Influencer Marketing Magic In The Immersive Adventure RPG

Black Clover M: Rise of the Wizard King

Black Clover M : Rise of The Wizard King is a licensed RPG based on the popular anime series from “Shonen Jump” and TV Tokyo. Immerse yourself in a magical fantasy world, experience classic original storylines while enjoying an easy to play strategy turn-based gameplay.

The game has been published by Garena International II and is now avaiable on mobile for both iOS and Android.

Campaign Overview

The main goal when developing the influencer campaign for Black Clover M: Rise of the Wizard King was to promote the title across the European markets (mainly DE and FR) and cut through the social media noise.

We also split the campaign into two phases : pre-launch and launch focusing on YouTube and TikTok, which allowed us to provide a broader approach and reach audiences across the social media spectrum.

Pre Registrations Open For Black Clover M Rise Of The Wizard King Mobile Game

To collaborate with the right content creators, we searched for the channels run by anime aficionados, multigaming (strategy gaming, ARPG & JRPG) influencers, and Japanese/Anime culture enthusiasts.

Meet the Influencers

MangaTrash

591K Subscribers

Kurono

932K Subscribers

Louis-San

1.33M Subscribers

Sofian Le GEEK

183K Subscribers

Lilmcqueen

1.1M Followers

Yacineovich

270K Followers

Andy Lee

1.1M Followers

keinpart2

1.3M Followers

Campaign Video Content

During the pre-launch phase, one of the best performing creators was SofianleGEEK, an influencer specializing in anime mobile games. Sofian demonstrated an exceptionally high CTR of 4.24%.

During the launch phase, we observed that the performance was notably better in France (FR), while Germany (DE) on Android also demonstrated strong results. The hype in France can be explained by the fact that France is the second-largest consumer of manga in the world, after Japan.