CoCo BUBBLE TEA x Diablo IV Case Study 2023


Linkedin Company Account


CoCo Tea is a premium bubble tea brand with more than 30 locations in New York, New Jersey & Massachusetts and over 5000 stores around the world.

In addition to a wide variety of bubble tea selections and fruit tea options, CoCo BUBBLE TEA is dedicated to recreating tea drinking experience, introducing new drinks to the market.

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Campaign Goal

The primary goal was to push the CoCo x Diablo IV promotion in US, UK and worldwide to increase brand awareness on social media and attract new customers to local CoCo Tea stores.  

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Meet the Influencers


Kariyu (US)

266K Subscribers


slime3d (HK)


Video Content

This camping focused on the 2 major platforms: YouTube and Instagram. Both activated influencers and their audiences had a large interest in Asian food, Diablo IV and action role-playing games.

During the campaign, we observed significant engagement and success on Slime’s Instagram Reels. Particularly due to the strategic alignment of influencers and platforms with the sponsor product and regions.

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Fan Engagement

Campaign Successes

About Us

140K+ Views!

Generated over 140K views on YouTube & Instagram!

About Us

Diverse Audience!

Attracted the communities intereted in Asian food and Diablo IV.

About Us


Used 2 different platforms to run the campaign!

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