Platforms
About CoCo BUBBLE TEA
CoCo Tea is a premium bubble tea brand with more than 30 locations in New York, New Jersey & Massachusetts and over 5000 stores around the world.
In addition to a wide variety of bubble tea selections and fruit tea options, CoCo BUBBLE TEA is dedicated to recreating tea drinking experience, introducing new drinks to the market.
Campaign Goal
The primary goal was to push the CoCo x Diablo IV promotion in US, UK and worldwide to increase brand awareness on social media and attract new customers to local CoCo Tea stores.
Meet the Influencers
Kariyu (US)
266K Subscribers
slime3d (HK)
97.7K Followers
Video Content
This camping focused on the 2 major platforms: YouTube and Instagram. Both activated influencers and their audiences had a large interest in Asian food, Diablo IV and action role-playing games.
During the campaign, we observed significant engagement and success on Slime’s Instagram Reels. Particularly due to the strategic alignment of influencers and platforms with the sponsor product and regions.
Fan Engagement
yo bro got the limited edition diablo IV x coco collab frozen orb drink actually pretty good imo
The Ghoul Hunter
Nice 🎈❤️❤️
Plaintiff9527
So attractive 😍
abcdefgnes
Campaign Successes
140K+ Views!
Generated over 140K views on YouTube & Instagram!
Diverse Audience!
Attracted the communities intereted in Asian food and Diablo IV.
Multi-Platform!
Used 2 different platforms to run the campaign!
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