Dungeon Hunter VI Case Study 2023

Dungeon Hunter VI: Embark on a Legendary Quest with YouTube Influencers and Hack-and-Slash Glory!

Unite, fearless Bounty Hunters, and dive into our recent creative campaign for GOAT Games and their new title — Dungeon Hunter VI, a unique and enthralling hack-and-slash odyssey, which continues the cherished saga!

This October, we successfully executed a creative and memorable YouTube campaign, collaborating with 23 YouTube influencers who promoted Dungeon Hunter VI to the vast audience before the game’s launch.

Let’s take a closer look at how it went!

Dungeon Hunter 6 is a role-playing game that offers its players enter uncharted territories, reunite with iconic characters, and experience a new level of excitement in this extraordinary sequel to the Dungeon Hunter series.

The game offers an array of exciting options. The players can choose from five available classes, each with unique skills and abilities, and summon the most trusted companions to aid in the quest.

Campaign Goal

The goal for the Dungeon Hunter VI campaign was to cut through the social media noise and reach unique audiences in anticipation of the game’s release.

To do so, we collaborated with 23 YouTube influencers, targeting US and DE markets. Our strategy included activating anime, entertainment and gaming channels, capturing the core games audiences and expanding to other potential high-value markets.

Meet the Influencers

Nerd Explains

1.2M+ Subscribers

SeanB

156K+ Subscribers

RuggedEagle

267K+ Subscribers

Andy’s Take

50K+ Subscribers

B.D.A. Law

408K+ Subscribers

GodzillaMendoza

204K+ Subscribers

Anime Balls Deep

1.8M+ Subscribers

Plot Armor

671K+ Subscribers

Shounen Showdown

162K+ Subscribers

Kaizen!

168K+ Subscribers

Just Nero

413K+ Subscribers

Kage – One Piece

138K+ Subscribers

Astro-Tim

134K+ Subscribers

Team Darkside

725K+ Subscribers

Nizekai

41K+ Subscribers

Rocket Beans TV

608K+ Subscribers

Rocket Beans Gaming

350K+ Subscribers

Rocket Beans Let’s Play

183K+ Subscribers

Kino Plus

100K+ Subscribers

Romance Dusk – One Piece

45K+ Subscribers

Nerdfactory

212K+ Subscribers

GamingClerks

153K+ Subscribers

Serien Reviewer

190K+ Subscribers

Campaign Video Content

The most memorable ads were created by Team Darkside (over 1.1K shares!) and Anime Balls Deep (over 63.5K hours of watch time!)

The overall campaign with 23 videos on YouTube successfully gained 2.5M+ views, 100K+ likes, and 292K+ hours of the total watch time. Let’s take a look at some of the content pieces: