Hop Aboard The Astral Express & Explore The Honkai: Star Rail Scalable Campaign!
Embark on a journey through the cosmos with Honkai: Star Rail, a space fantasy RPG that took the gaming community by storm in a recent influencer marketing campaign. In collaboration with HoYoverse, we executed scalable CPM campaigns on G.IO that not only met but exceeded expectations.
Join us as we delve into the details of this remarkable campaign, featuring 28 German- and English-speaking YouTube influencers who propelled Honkai: Star Rail to new heights.
Before we dive into the campaign specifics, let’s take a moment to appreciate the game itself. Honkai: Star Rail is a role-playing gacha video game set in a space fantasy universe. Players embark on the Astral Express, exploring the galaxy’s infinite wonders filled with adventure and thrills. It’s a captivating gaming experience that became the focal point of our influencer marketing initiative.
The main goal was to run automated campaigns for ENG and DE markets where any influencer could freely create content and integrate an ad promoting the game. Our scalable campaigns brought together a powerhouse of 28 influential gaming figures who seamlessly integrated ads into their content, promoting Honkai: Star Rail to a diverse and engaged audience.
Meet the Influencers
Ai Chan Bot
Campaign Video Content
The most memorable ads were created by Element X (over 703K views!) and AronAztek Gaming (over 219K views!)
Both DE and ENG campaigns with total 28 videos on YouTube successfully gained 1.7M+ views. Let’s take a look at some of the content pieces:
The engagement from the gaming community was palpable, with players expressing their enjoyment of the game, thanking the influencers for the introduction, and being drawn even deeper into the world of Honkai: Star Rail after watching the videos.
Surprisingly good game. 🙂Cruz Corax
Really cool job! Thanks for the introductionDeruix
Overall, a great video that drew me even more into the world of Honkai Star Rail. 🌵🌵Paul231
The campaign successfully generated over 1.7M views on YouTube!
Great CPM Rates!
Overperformed on client’s CPM expectations!
Overdelivered on quantity of content!
Unleash the Power of Scalable Campaigns on G.IO!
This case study stands as a testament to the effectiveness of influencer marketing on the G.IO platform. If you’re ready to take your gaming campaigns to the next level, now is the time to start. Our platform offers the tools and reach you need to connect with a global gaming audience.