Influencer Marketing

Successful Influencer Marketing with GameInfluencer

More brands are looking to collaborate with all types of social influencers to boost their marketing efforts. Working with influencers is a proven alternative marketing strategy to traditional methods. GameInfluencer has been working hard since 2016 to develop some of the most successful influencer marketing campaigns with international brands.

black friday influencer marketing for games

Check out Our Work with Influencers

Looking for inspiration for your next influencer campaign? Check out some of the campaigns and videos we’ve created with Gaming influencers in the past:

What is Influencer Marketing?

Influencer marketing is defined by a media oriented marketing strategy that involves endorsements or product placements from valued individuals in their respected industry. A form of advertising that has the potential to create much more value for brands than traditional methods.

Why Influencer Marketing?

The list of benefits for brands is long, but let us mention a few. Influencer marketing is cheaper compared to other advertising methods, highly effective in reaching target audiences and helps build organic brand partnerships.

How to use Influencers

Collaborating with influencers can be a great opportunity for b2c and b2b strategies. You can work with micro and macro influencers that can reach your product or service target audience.

Social Media Influencers

Social media channels of influencers act as primary or secondary marketing platform, depending on the influencer. Social media marketing strategies are effective in creating additional brand awareness and conversions for your products.

Instagram

Instagram is one of the most popular social media platforms that most influencers use to share IRL content with their fans. Instagram posts, stories and IGTV are some of the instagram strategies that are used by brands.

TikTok

TikTok, the newest addition to the top social media platforms has made a name for itself for its short and spicy video content. Between 15 seconds and 1 minute, influencers generate creative content for their fans. The platform is well developed for influencer campaigns and offers a wide variety of activation strategies.

Facebook

Facebook marketing is still a very relevant social media strategy that converts well for mature age groups. With the addition of facebook.gg in 2016, live streaming is an attractive method for influencer marketing on facebook.

YouTube

The absolute top platform for influencer campaigns, YouTube is still the king of all online media formats. Full features and integrations are core strategies for YouTube influencer marketing and offer a wide range of creative opportunities for brands.

Twitter

Great for giveaways, additional link content and brand awareness, Twitter influencer marketing is a great potential to get the best value out of your campaign. Social media posting should always be included in a premium campaign to increase the content awareness.

Twitch

Live streaming leader Twitch is a great platform for all live streaming related campaign activations. From game testing to channel sponsorships or just IRL content, twitch offers a great flexibility for marketing strategy.

Find Gaming Influencers in our Database of 30+ Million

Through our influencer database, we can identify which micro influencers, macro influencers, and everything in between is right for the campaign.

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How to do Influencer Marketing

There is always the option to create an inhouse campaign if you have the expertise. We highly advise against inhouse influencer campaigns if no previous experience have been made. Also, campaigns should be managed by influencer marketing specialists or dedicated agencies like GameInfluencer. We identify trends and find the perfect fit influencers for your campaign.