Netflix’s South Korean original series Squid Game was one of the biggest hits of the year. The series quickly became a global phenomenon, captivating the attention of fans of all ages, topping the charts for being the most-watched series on Netflix in the month of its release. It also became the streaming service’s most-watched series of all time with more than 140 million people worldwide.
The impact of the series was so big that many songs, music videoclips, reality shows, were inspired by Squid Games. From their uniforms to the games played on the series, everything about the series was in high demand. Many content creators and artists were quick to jump on the trend.
However, none of them did it as well as one of the biggest internet personalities and probably the biggest content creator on YouTube right now Jimmy Donaldson, better known as Mr. Beast.
Mr. Beast is known for creating some of the biggest trends on YouTube, and he is always one step ahead of everyone else. This time it was no different. Mr Beast stepped up his game and decided to do a real live Squid Game (without all the killing).
456 live contestants competed for a prize pool of 456,000 dollars with the games being the same ones that happen in the series. The production of the video cost about 3.5 million dollars, but at the end of the day, it was worth it.
The video quickly gained one million views and got the number one spot on the YouTube trending algorithm. Fast forward, two more weeks and the video sits now at 162 million views. It is safe to say… it was a hit!
The key point here is that the video game company Brawl Stars sponsored the video. Their logo is seen many times on the set of the games, and Mr Beast heavily promoted the company throughout the whole video. This was a win-win situation. Brawl Stars paid for maybe all of the expenses of the show, but they were able to reach 163 million people and counting in a matter of weeks. Something difficult to achieve in any other way.
This shows how beneficial it is to invest in influencer marketing because when done in the correct way, it can bring amazing results for you or your company. It also exemplifies why creating trends or following them is important. Finding a way to incorporate a cultural hit like Squid Games into your advertising strategy is a great way to get people to notice you.
Influencer marketing is here to stay and the sooner you adapt to that and start working on ways to use it to your advantage the better.
You can check the Mr Beast Squid Game video.
If you want to know more about influencer marketing campaigns, you reach out to us at GameInfluencer!