Join the Phantom Thieves Influencer Marketing Campaign!
About Persona 5 Tactica
Persona 5 Tactica is a tactical role-playing video game in which the player controls a party of up to three characters on a grid-based map populated by enemy units, who are directly confronted through the initiation of turn-based encounters.
The game is a title from the Persona series, itself a part of the larger Megami Tensei franchise, and was released for Xbox One, Xbox Series X/S, Windows, PlayStation 4, PlayStation 5, Nintendo Switch and Steam.
Join the Phantom Thieves as they lead an uprising of the heart! Assemble a team of beloved heroes in a brand-new story in this thrilling combat adventure set in Persona’s iconic universe.
Campaign Overview
The main goal when developing the influencer campaign for Persona 5 Tactica was to promote the title across FR, DE, ITA & SPA markets and cut through the social media noise.
We also focused on 3 major platforms: YouTube, Twitch, and TikTok, which allowed us to provide a broader approach and reach audiences across the social media spectrum.
To collaborate with the right content creators, our team searched for the channels run by anime aficionados, multigaming (strategy gaming, ARPG & JRPG) influencers, and Japanese/Anime culture enthusiasts.
Meet the Influencers
Frag Nart
261K Subscribers
Quei Due Sul Gaming
601K Subscribers
benzaieTV
702K Subscribers
Creativo en Japón
142K Subscribers
RocketBeansTV
481K Followers
Cydonia_Chiara
166K Followers
TiTavion
39.4K Followers
Shisheyu_Mayamoto
129K Followers
Andy Lee
1.1M Followers
gamingbites_deutsch
59.1K Followers
ChickenHouseTV
559.8K Followers
mrgrexx
176.7K Followers
Campaign Video Content
In the influencer marketing campaign for Persona 5 Tactica, we observed significant engagement and success, particularly due to the strategic alignment of influencers and platforms with the game’s RPG genre.
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Fan Engagement
Thanks for the discovery, I’m a fan of the Persona series and this one left me skeptical… You’ve convinced me to give it a chance (even if I don’t like the chibi style as much as the series’ usual style).
Chocoboy5
“Persona 5 royal gives me more amine vibes anyway thanks for the recommendation”
drachenherz47
“3D games with a black outline like in Borderlands 🥹❤️ I love it”
Ben Pichard
1st time I’ve seen a game from this persona series. Cool discovery!
lognal4491
Campaign Successes
7M+ Views!
Generated over 16M views on YouTube, Twitch & TikTok!
Diverse Audience!
Attracted the communities intereted in Japan, anime, ARPG & JRPG.
Multi-Platform!
Used 3 different platforms to run the campaign!
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