Join the Phantom Thieves Influencer Marketing Campaign!

About Persona 5 Tactica
Persona 5 Tactica is a tactical role-playing video game in which the player controls a party of up to three characters on a grid-based map populated by enemy units, who are directly confronted through the initiation of turn-based encounters.
The game is a title from the Persona series, itself a part of the larger Megami Tensei franchise, and was released for Xbox One, Xbox Series X/S, Windows, PlayStation 4, PlayStation 5, Nintendo Switch and Steam.

Join the Phantom Thieves as they lead an uprising of the heart! Assemble a team of beloved heroes in a brand-new story in this thrilling combat adventure set in Persona’s iconic universe.
Campaign Overview
The main goal when developing the influencer campaign for Persona 5 Tactica was to promote the title across FR, DE, ITA & SPA markets and cut through the social media noise.
We also focused on 3 major platforms: YouTube, Twitch, and TikTok, which allowed us to provide a broader approach and reach audiences across the social media spectrum.

To collaborate with the right content creators, our team searched for the channels run by anime aficionados, multigaming (strategy gaming, ARPG & JRPG) influencers, and Japanese/Anime culture enthusiasts.
Meet the Influencers

Frag Nart
261K Subscribers

Quei Due Sul Gaming
601K Subscribers

benzaieTV
702K Subscribers

Creativo en Japón
142K Subscribers

RocketBeansTV
481K Followers

Cydonia_Chiara
166K Followers

TiTavion
39.4K Followers

Shisheyu_Mayamoto
129K Followers

Andy Lee
1.1M Followers

gamingbites_deutsch
59.1K Followers

ChickenHouseTV
559.8K Followers

mrgrexx
176.7K Followers
Campaign Video Content
In the influencer marketing campaign for Persona 5 Tactica, we observed significant engagement and success, particularly due to the strategic alignment of influencers and platforms with the game’s RPG genre.
Fan Engagement
Campaign Successes

7M+ Views!
Generated over 16M views on YouTube, Twitch & TikTok!

Diverse Audience!
Attracted the communities intereted in Japan, anime, ARPG & JRPG.

Multi-Platform!
Used 3 different platforms to run the campaign!
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