It´s not a secret that many games can be advertised best outside the core-gaming area. Cooperations with cooking influencers have done wonders for Gameinfluencer in the past. With more and more consumers looking for online cooking inspiration beyond their grandmother’s secret recipe, YouTube cooking channels have experienced explosive growth in reach and views.
Like a fine wine pairing, the coupling of YouTube and Cooking Influencers couldn’t be more perfect. With this in mind, we’ve identified the Top 10 Food and Cooking YouTubers, whose channels are so mouthwateringly good that we’re sure you’ll agree with our ranking of each. These rankings were based on criteria including reach, engagement rate and past influencer marketing campaign performances all of which is drawn from our GameInfluencer database.
10. Hervé Cuisine
Launched in 2007, Hervé churns out bi-weekly videos featuring sweet and savory dishes. His channel is meant to inspire and push his followers to be better cooks.
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9. YouCook Cuisine
This French cooking trio is made up of three friends – Marc, Pat, and Jigmé. They cook up three easy and delicious recipes for the followers every week and never cease to make each video educational and fun.
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8. TasteMade
Part cooking channel, part travel vlog, this collective of international cooking YouTubers posts daily videos of their favorite dishes and best travel stories.
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7. SORTEDfood
This channel caters to kitchen newbies and seasoned professionals alike. The witty hosts of SORTEDFood keep their followers coming back with frequent challenges, battles and “how-to” episodes.
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6. Epic Meal Time
This channel delights its’ followers with the most bizarre food combinations. They show the making of and then proceed to eat the strangest concoctions, no matter how unappealing they may be. Epic Meal Time, which some would say has a cult following, has incredible reach and follower engagement.
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5. Laura in the Kitchen
Focusing on Italian cuisine, this interactive cooking channel puts viewers into food comas just from watching. Laura prepares each dish step-by-step making it easy for everyone to follow along. She also engages with her followers by taking recipe requests for future videos.
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4. CupcakeJemma
Jemma, a London-based purveyor of cakes and cupcakes, provides her followers with expert tips, tutorials and essential dessert decorating tips. Her expertise and friendly demeanor make for a spectacular channel and loyal followers.
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3. FastGoodCuisine
Just as the name suggests, this France-based influencer offers simple and delicious food and drink recipes for those that tune in. FastGoodCuisine even goes as far as to revamp recipes for fast food classics into healthier versions of themselves.
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2. Gemma Stafford
Gemma, a professionally-trained chef from Ireland, wows her 1.5 million followers with weekly videos featuring the most beautiful baked goods — cakes, truffles, pies, cookies — you name it, she does it.
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1. Rosanna Pansino
Coming in at the top spot, Rosanna’s creates incredibly engaging and educational content for nearly 10 million followers. Her culturally relevant and timely dishes look so amazing that you’ll want to try making them yourself.
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