When it comes to marketing your brand, you’ll get the widest exposure possible with Shorts. These videos between 15 – 60 seconds will help you reach a wider audience and grow your brand awareness. YouTube has invested over $30 billion into YouTube Shorts making it the best platform for short-form content and providing ultimate opportunities for creators and brands.
Launched in July of 2021, Shorts already has over 50 billion daily views globally and over 2 billion active monthly users. The people are there. But the brands aren’t — yet.
So in this blog article, let’s take a look at the endless opportunities for your brand’s promotion with the power of YouTube Shorts, the best influencer marketing platform in 2023.
Benefits of YouTube Shorts for Brands
Firstly, YouTube Shorts allows brands to reach a wider audience that they might not have been able to reach before. With the Shorts feature, brands can connect with new audiences and attract new customers who are looking for short, bite-sized content.
Secondly, brands can use YouTube Shorts to create short videos that showcase their products or services. This can help increase brand awareness and generate interest in what the brand has to offer. Brands can also use YouTube Shorts to share behind-the-scenes footage or teasers for upcoming campaigns, which can help build excitement among their audience.
Short-form videos tend to be more engaging and shareable than longer videos. Brands can use YouTube Shorts to create content that is easy to consume and share, which can help increase engagement and drive traffic to their website or social media channels. By creating short, engaging videos, brands can connect with their audience in a more meaningful way and build stronger relationships with their customers.
Top 3 Best Examples of Brands Using YouTube Shorts
Looking for bite-sized news about your favorite pro athletes? ESPN has you covered by providing Shorts that showcase trending videos, highlights, and fiery commentary. ESPN’s YouTube channel has a loyal audience with over 8.5 million followers. By utilizing Shorts, the network is leveraging another format to connect with its audience online.
For Youtube megastar Mr. Beasts, Shorts are a great way to repurpose content from longer videos.
If you’ve been in the YouTube game for a while, consider clipping segments from your existing long-form content to make minute-long Shorts. While it may take some finessing, creating Shorts can breathe new life into your past content.
Plus, YouTube’s new “Edit into a Short” feature makes it easier than ever to cut videos into bite-sized snippets.
Here’s another great example of how graphics and illustrations can take your Shorts to another level. Satori Graphics is a popular YouTube channel to learn graphic design. The channel features hundreds of long-form videos on the topic and this Short serves as an extension of what’s already on the channel.
This tactic can work well for attracting new viewers to the channel, as a one-minute video is less intimidating than a 20-minute video.
Overall, collaborating with influencers on YouTube Shorts can be a great way to reach new audiences and increase engagement for your brand. By finding the right influencer, defining the scope of the collaboration, providing creative freedom, and promoting the collaboration, brands can create compelling content that resonates with their audience and drives results.
Check our new guide to learn more about YouTube Shorts benefits, success stories, trackability, cross-platform promotion, and how the short-form content can transform your business and boost ROI.
Get seen, go viral, establish your following in the millions with YouTube Shorts!