YouTube Influencers

Micro YouTube Influencers

Micro Influencers on YouTube are content creators with a smaller audience (between 5,000 – 100,000 subscribers), but in contrast have a highly engaged audience.  Micro YouTube Influencers are great for creating conversions — all of which leads to positive results for brand partners.

In very specific niches, Micro YouTube Influencers are very well placed with their content and provide a great fit to mainstream brands who want to connect to new target markets.

Macro YouTube Influencers

Different to Micro, Macro YouTube Influencers are known for their extensive and stable audience sizes. They have a broader audience size that are still highly engaged with their content.

Macro YouTube Influencers also bring a higher level of professionalism and greater opportunities for viral content to brand partnerships.

Full Feature or Let’s Play

A full feature or ‘Let’s Play’ in the case of a game, is a video format dedicated to a single product or game. These videos can be scripted or off the cuff and are always made to provide in-depth insight in an interesting and entertaining way.

Integration

An integration is somewhat similar to a pre-roll, although as the name implies, it is a promotion naturally integrated into the influencer’s content. An integration typically lasts around 60 to 90 seconds.

Product Placement

As the name suggests, a product placement is an advertising format where influencers use the brand’s product in a natural or overt context; i.e. drinking a sports drink after working out and speaking about the drink and why they choose to drink it.

Pre-roll

Pre-roll YouTube placements are a brief yet effective way to reach a YouTuber’s audience. Typically lasting around 60-seconds, these advertisements quickly introduce viewers to a brand or game, its’ top features and closes with a compelling call to action.

Influencer Marketing Platform YouTube

YouTube is one of the best platforms for influencer marketing as there is a lot of gaming content on YouTube provided by many YouTube influencers. GameInfluencer provides creative and innovative youtube marketing strategies that are tailored to our client’s needs.

Find YouTube Influencers

Finding the right YouTube influencers for your campaign is not easy. GameInfluencer has databases to find YouTube influencers for your YouTube marketing campaign.

YouTube Influencer Marketing: Costs

Influencer marketing costs and influencer marketing prices on YouTube vary heavily on the type of strategy as well as influencers brands would like to work with. Fill out a campaign quote and our campaign managers will reach out to you as soon as possible.

Through our influencer database, we can identify which micro influencers, macro influencers, and everything in between is right for the campaign.

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