YouTube: A Hub for Influencer Marketing

Everyday millions of people turn to YouTube as a source of entertainment and education making it a critical platform for Influencer Marketing. YouTube influencers are an excellent choice when it comes to scaleable influencer marketing. Whether you are looking for one-off partnerships or want to build an army of brand ambassadors, there is a YouTube influencer strategy that can precisely target your customers and meet your needs.

Check out our work with YouTube Influencers

Looking for inspiration for your next influencer marketing campaign? Check out some of the campaigns and videos we’ve created with YouTube influencers in the past:

How we Select the Right YouTube Influencers

Micro YouTube Influencers

Micro Influencers are content creators with a smaller audience yet highly engaged audience. Due to their size and close connection to their audience, they are perceived as  relatable, genuine and trustworthy — all of which leads to positive results for brand partners.

Micro YouTube Influencers are perfect for niche as well as mainstream brands who want to connect with their target market in a meaningful and impactful way.

Macro YouTube Influencers

Like Micro Influencers, there are also great benefits to working with Macro YouTube Influencers like extensive reach, and a broad as well as loyal audience.

Macro influencers also bring a higher level of professionalism and greater opportunities for viral content to brand partnerships.

Branded Content with YouTube Influencers

Full Feature or Let’s Play

A full feature or ‘Let’s Play’ in the case of a game, is a video format dedicated to a single product or game. These videos can be scripted or off the cuff and are always made to provide in-depth insight in an interesting and entertaining way.


An integration is somewhat similar to a pre-roll, although as the name implies, it is a promotion naturally integrated into the influencer’s content. An integration typically lasts around 60 to 90 seconds.

Product placement

As the name suggests, a product placement is an advertising format where influencers use the brand’s product in a natural or overt context; i.e. drinking a sports drink after working out and speaking about the drink and why they choose to drink it.


Pre-roll YouTube placements are a brief yet effective way to reach a YouTuber’s audience. Typically lasting around 60-seconds, these advertisements quickly introduce viewers to a brand or game, its’ top features and closes with a compelling call to action.

Your Campaign with YouTubers

Are you interested in learning more about what opportunities there are when it comes to working with YouTube influencers? GameInfluencer has you covered! From strategizing, to campaign execution and beyond, GameInfluencer has the expertise to assist with your next influencer marketing campaign!

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Tell your Story with YouTube Influencers

Depending on what brand message needs to be delivered, there is a range of opportunities to do so when working with YouTube content creators. Based on the varying needs of our clients and the stories they want to tell, we execute influencer marketing campaigns within each of the following categories:

Work with Influencers on all Social Media Channels

YouTube is just one of the many platforms where brands and influencers can work together. In fact, to have the greatest amount of impact, GameInfluencer suggests incorporating multiple platforms in each campaign as the best YouTubers often manage multiple social media channels through which they connect with their audience.

YouTube Influencers in Every Language

The global GameInfluencer team can localize influencer marketing campaigns within the desired market through the partnership of influencers who natively speak the language. We work with YouTube influencers across the world to meet and scale the needs of our clients.

Types of YouTube Influencers

Luckily for brands, influencers and their audiences have different backgrounds, ages, geographies, and interests. To grow and engage with new audiences, brands should consider partnering with gaming and non-gaming influencers who create content that reaches a different yet desirable audience.

Promote your Game by Gaming Platform

Influencer Marketing on YouTube can be targeted based on the gaming platform. Across YouTube, brands can engage with influencers and audiences that play on or are interested in the following platforms: PC (Steam, EpicGames, Browser), Console (Xbox, PlayStation, Nintendo Switch, and old school systems), and Mobile (iOS, Android).

Use our Database of 30+ Million Influencers

Through our influencer database, we can identify which micro influencers, macro influencers, and everything in between is right for the campaign.

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Start a campaign with us!

Tell us a bit more about your business, and we’ll be in touch shortly. Speak to an expert and see for yourself what influencer marketing can be like when you’re working with the best!

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